Finsire is a Banking and Financial Services organization based in India, with around 10 employees and annual revenues of $3.0 million.

What enterprise applications does Finsire use?

Finsire operates a diverse technology stack with applications such as Discover ICP, covering areas like Marketing Automation.

What digital transformation initiatives has Finsire undertaken?

Finsire has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Sprouts AI.

What are the most recent software purchases made by Finsire?

Finsire recently adopted applications including Discover ICP in 2023, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at Finsire?

APPS RUN THE WORLD maintains an up-to-date database of Finsire’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track Finsire’s IT investments?

Our research team continuously updates Finsire’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by Finsire?

Subscribe to APPS RUN THE WORLD to access the complete Finsire technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Finsire Technographics, Software Purchases, AI and Digital Transformation Initiatives

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● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

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● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

Finsire Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Finsire and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Finsire employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Finsire has purchased the following applications: Discover ICP for Marketing Automation in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Finsire is running and its propensity to invest more and deepen its relationship with Sprouts AI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Finsire revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Finsire intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Sprouts AI	Legacy	Discover ICP	Marketing Automation	CRM	n/a	2023	2023	In 2023, Finsire implemented Discover ICP from Sprouts AI to sharpen ideal customer profile targeting and scale Marketing Automation across its go-to-market operations. The deployment focused on sales and marketing teams at the India-based banking and financial services firm with about 10 employees, aiming to operationalize ICP-driven outreach and campaign orchestration. The implementation centered on the Discover ICP capability and automated outreach workflows, including rule-based ICP discovery, segmentation for targeted campaigns, and sequence automation to advance leads toward booked meetings. Configuration emphasized campaign orchestration, lead qualification logic, and defined handoff points to sales so qualification criteria remained consistent during campaign execution. Operational coverage spanned lead capture through outreach to meeting booking, aligning Marketing Automation processes with sales execution and customer acquisition efforts. The solution was provisioned by Sprouts AI as the Marketing Automation platform and workflows were instrumented to support higher meeting volumes and pursuit of enterprise customers. Governance and process changes included standardizing ICP definitions and automating qualification routing between marketing and sales, creating repeatable campaign rollouts and tighter process controls. Reported outcomes from the engagement included higher meetings booked and enterprise customer wins following deployment of Discover ICP.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Sprouts AI

Legacy

Discover ICP

Marketing Automation

CRM

n/a

2023

In 2023, Finsire implemented Discover ICP from Sprouts AI to sharpen ideal customer profile targeting and scale Marketing Automation across its go-to-market operations. The deployment focused on sales and marketing teams at the India-based banking and financial services firm with about 10 employees, aiming to operationalize ICP-driven outreach and campaign orchestration. The implementation centered on the Discover ICP capability and automated outreach workflows, including rule-based ICP discovery, segmentation for targeted campaigns, and sequence automation to advance leads toward booked meetings. Configuration emphasized campaign orchestration, lead qualification logic, and defined handoff points to sales so qualification criteria remained consistent during campaign execution. Operational coverage spanned lead capture through outreach to meeting booking, aligning Marketing Automation processes with sales execution and customer acquisition efforts. The solution was provisioned by Sprouts AI as the Marketing Automation platform and workflows were instrumented to support higher meeting volumes and pursuit of enterprise customers. Governance and process changes included standardizing ICP definitions and automating qualification routing between marketing and sales, creating repeatable campaign rollouts and tighter process controls. Reported outcomes from the engagement included higher meetings booked and enterprise customer wins following deployment of Discover ICP.

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Finsire Technographics