FirePower Capital
47 Front Street East Suite 200,
Toronto, M5E 1B3, ON,
Canada
Toronto, M5E 1B3, ON,
Canada
1 877-394-9401
Professional Services
FirePower Capital Technographics
FirePower Capital Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by FirePower Capital and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 FirePower Capital employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FirePower Capital has purchased the following applications: Microsoft 365 for Collaboration in 2015, Salesforce Pardot for Marketing Automation in 2016, GoDaddy for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FirePower Capital is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FirePower Capital revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FirePower Capital intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
FirePower Capital Tech Stack and Enterprise Applications
FirePower Capital Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, FirePower Capital implemented Microsoft 365 to support Collaboration across the firm. FirePower Capital is a Canadian professional services firm of about 50 employees and provisioned a cloud Microsoft 365 tenant to centralize internal communications and document collaboration.
The Microsoft 365 deployment emphasizes core Collaboration capabilities, including Exchange Online for corporate email, SharePoint Online for team sites and document libraries, OneDrive for Business for user file sync, and Microsoft Teams for real time chat and meetings. Configuration work included user licensing, mailbox and site provisioning, and baseline tenant security and retention settings aligned to Collaboration workflows.
Public site metadata shows Microsoft 365 appears in the firms external technology footprint, indicating the platform is both an internal productivity backbone and part of customer facing touchpoints. Operational coverage targets professional services delivery teams, finance, and leadership, with user provisioning sized to the firms 50 person headcount.
Governance is oriented around tenant level administration, role based admin accounts, and policy controls for email retention and document access, enabling centralized management of Collaboration services. Microsoft 365 is the documented Collaboration application for the company and is the primary platform for corporate email, document collaboration, and synchronous communication.
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FirePower Capital CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016 FirePower Capital deployed Salesforce Pardot for Marketing Automation. The professional services firm of roughly 50 employees instrumented its public website to capture prospect activity and to centralize campaign execution using Salesforce Pardot.
The implementation uses Salesforce Pardot as a cloud hosted Marketing Automation platform with standard functional modules configured for email marketing, prospect tracking, form handlers and landing pages, lead scoring and grading, and automation workflows such as engagement paths and automation rules. Website tracking code was embedded to collect visitor behavior and to populate the Pardot prospect database, enabling automated nurture sequences and segmented campaign sends.
Operationally the deployment covers marketing and sales engagement processes, with the system used for campaign orchestration, lead qualification, and lead handoff workflows. Governance elements were applied to enforce campaign naming, prospect data hygiene, and scoring-driven qualification, and Pardot was positioned as the primary marketing automation layer tied directly to the company website for demand capture and nurture.
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation | CRM |
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2020 | 2020 |
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FirePower Capital IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, FirePower Capital implemented GoDaddy as its Application Hosting and Computing Services to host and operate its corporate website. The company uses GoDaddy on their website for web hosting, domain registration and DNS control, relying on the vendor control panel to publish site content and manage DNS records. The deployment reflects a small professional services operational footprint and is aligned to a single public facing site.
Configuration focuses on typical hosting capabilities including HTTP and HTTPS site serving, DNS record management, and SSL certificate provisioning available through GoDaddy, with administrative tasks handled through the GoDaddy control interface. Operational responsibility is managed by internal IT or marketing staff for content updates and domain administration, establishing governance around credential management and DNS change approvals. FirePower Capital GoDaddy Application Hosting and Computing Services supports the business function of external communications and client facing information delivery.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at FirePower Capital
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by FirePower Capital Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from FirePower Capital IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the FirePower Capital digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD FirePower Capital Technographics
FirePower Capital is a Professional Services organization based in Canada,
with around 50 employees and annual revenues of $6.0 million.
FirePower Capital operates a diverse technology stack with applications such as
Microsoft 365, Salesforce Pardot and GoDaddy,
covering areas like Collaboration, Marketing Automation and Application Hosting and Computing Services.
FirePower Capital has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Salesforce and GoDaddy.
FirePower Capital recently adopted applications including
Hubspot Marketing Automation in 2021, Salesforce Marketing Cloud in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of FirePower Capital’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates FirePower Capital’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete FirePower Capital technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.