Rothbury, 2320, NSW,
Australia
Firina Holdings Technographics
Firina Holdings Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Firina Holdings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5 Firina Holdings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Firina Holdings has purchased the following applications: WithWine for Winery Management in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Google Tag Manager for Tag Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Firina Holdings is running and its propensity to invest more and deepen its relationship with WithWine , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Firina Holdings revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Firina Holdings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Firina Holdings Tech Stack and Enterprise Applications
Firina Holdings ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WithWine | Legacy | WithWine | Winery Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Firina Holdings implemented WithWine as its Winery Management application on its public website. The WithWine implementation is used to operate Misty Glen’s direct-to-consumer ecommerce and customer-facing ordering flows, including online wine sales and membership sign-ups through the site.
The deployment reflects a web-native, cloud-hosted pattern with WithWine embedded into the customer checkout and account areas of the Misty Glen website, consistent with Winery Management SaaS deployment models. Configuration emphasis included online storefront setup, wine club membership management, order processing, and customer record capture, which are core functional capabilities for Winery Management systems.
Operational coverage centered on direct-to-consumer sales and cellar door commerce in Australia, with day-to-day operational ownership housed in the small in-house team. Governance and process alignment focused on consolidating ecommerce order workflows and membership administration within WithWine, with the application serving as the primary system for customer transactions on the public website.
|
Firina Holdings Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Firina Holdings implemented Google Workspace (Formerly Google G-Suite). The deployment is a cloud SaaS Collaboration configuration provisioned for a small five person leisure and hospitality operator to centralize corporate email, calendaring, and document collaboration.
Google Workspace (Formerly Google G-Suite) was configured to provide Gmail on the company domain, Drive for shared file storage, Calendar for reservations and staff scheduling, and Docs and Sheets for operational record keeping. The implementation aligns with the Collaboration category and leverages the Google Admin console for account provisioning, basic access controls, and group management to match a compact team structure.
Firina Holdings uses Google Workspace (Formerly Google G-Suite) Collaboration to support front of house and back office business functions, including guest communications, reservation coordination, and administrative workflows. Public website contact links route inquiries into company email accounts, creating a simple operational integration between the web presence and core collaboration services.
|
Firina Holdings CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2018 | 2018 |
In 2018 Firina Holdings implemented Google Tag Manager for Tag Management on its public website https://www.mistyglen.com.au/. The implementation was focused on website-level tag orchestration to support web analytics and marketing tag deployment for the leisure and hospitality site.
The Google Tag Manager deployment centers on a container-based architecture, using dataLayer event capture, triggers, variables, tag templates, versioning and previewing to control client-side scripts. Operational coverage is limited to the customer-facing website and supports marketing and web analytics business functions, with governance enforced through container permissions, version control and a publishing workflow managed by site administrators.
|
IT Decision Makers and Key Stakeholders at Firina Holdings
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Firina Holdings Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||