Wilmington, 19808, DE,
United States
1stbase Technographics
1stbase Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 1stbase and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 1stbase employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1stbase has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2022, Zoominfo Platform for Account Based Marketing in 2022, Dynatrace APM for Application Performance Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1stbase is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1stbase revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1stbase intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
1stbase Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022, 1stbase implemented Zoominfo Platform to support Account Based Marketing on its website, embedding vendor capabilities directly into its digital storefront for visitor identification and enrichment. 1stbase is a United States professional services firm with approximately 100 employees, and the Zoominfo Platform installation is oriented toward marketing and sales account targeting rather than enterprise IT infrastructure changes.
The Zoominfo Platform configuration focuses on account identification, contact and company data enrichment, intent signal capture from website traffic, and audience segmentation for ABM campaigns. Implementations emphasize data hygiene, enrichment workflows, and orchestration of contact-level and account-level segmentation, leveraging the Zoominfo Platform as the primary source for account intelligence and lead qualification.
Deployment is centered on website instrumentation and SaaS-hosted data services, with data flows retained for use by marketing and sales teams and synchronized into downstream systems such as the firm’s CRM and marketing automation stack. The implementation supports operational coverage across marketing-driven outbound programs and sales account prioritization, aligning on account lists, target personas, and campaign triggers derived from Zoominfo Platform signals.
Governance and rollout were approached as a centralized marketing operations initiative, establishing access controls, master data rules, and ABM playbooks to operationalize account data. Operational changes include defined processes for enrichment acceptance, cadence for list refresh, and coordination between demand generation and sales to convert platform signals into targeted outreach.
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dynatrace | Legacy | Dynatrace APM | Application Performance Management | ITSM | n/a | 2022 | 2022 |
In 2022, 1stbase deployed Dynatrace APM to monitor and instrument its public website. The implementation targeted Application Performance Management for customer facing web properties, establishing continuous visibility into user sessions and backend transaction paths.
Dynatrace APM was configured to deliver application centric monitoring, including real user monitoring, code level transaction tracing, and synthetic availability checks consistent with Application Performance Management capabilities. The deployment included configuration of dashboards, custom service detection, and alerting to surface latency and error conditions across the web stack.
Operational coverage was scoped to the company website and aligned with web engineering and DevOps functions, supporting incident detection and troubleshooting workflows. Instrumentation used Dynatrace APM mechanisms to capture client side and server side telemetry, consolidating metrics, traces, and logs for end to end analysis of web transactions.
Governance emphasized centralized observability and workflow integration, with curated dashboards and alert rules routed into existing engineering incident procedures. The implementation positions Dynatrace APM as the primary Application Performance Management solution for 1stbase website visibility and operational monitoring.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at 1stbase
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by 1stbase Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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