Estcourt, 3310,
South Africa
First Food Brands Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by First Food Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 First Food Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that First Food Brands has purchased the following applications: ConvertoBot for Chatbots and Conversational AI in 2022, Slack Connect for Collaboration in 2022, Google Tag Manager for Tag Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems First Food Brands is running and its propensity to invest more and deepen its relationship with Innovative Chat , Salesforce , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing First Food Brands revenues, which have grown to $78.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for First Food Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Innovative Chat | Legacy | ConvertoBot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, First Food Brands deployed ConvertoBot on its corporate website. The deployment places ConvertoBot in the Chatbots and Conversational AI category to automate visitor interactions, capture leads, and support customer engagement for the South Africa based consumer packaged goods company.
The ConvertoBot implementation is delivered as an embedded web chat widget with vendor hosted conversational logic, configured with scripted conversational flows for FAQ handling, product discovery, and form based lead capture. Configuration emphasizes decision tree flows and contextual triggers based on page behavior, reflecting standard Chatbots and Conversational AI functional modules for online customer engagement.
Operational ownership is aligned to marketing and web operations for content updates and conversation tuning, while customer service manages escalation paths and response handoffs. Rollout scope is focused on the public website, requiring coordination between site operations and marketing for widget placement, content governance, and ongoing conversation maintenance.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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