San Francisco, 94104, CA,
United States
Firstup Technographics
Firstup Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Firstup and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Firstup employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Firstup has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2020, FirstUp Platform (ex SocialChorus) for Employee Experience in 2021, Drift AI Chatbot for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Firstup is running and its propensity to invest more and deepen its relationship with Oracle , Firstup , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Firstup revenues, which have grown to $123.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Firstup intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Firstup Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Firstup implemented Oracle NetSuite ERP as its ERP Financial platform to centralize core finance and accounting processes for a 300 person professional services firm in the United States. The deployment focused on operationalizing general ledger controls and standardized month end close workflows, aligning financial reporting cadence with investor requirements and GAAP reporting obligations.
Oracle NetSuite ERP was configured to support General Ledger operations, journal entry processing, GL detail exports, customized financial reporting, and period end reconciliations. Configuration work included templates and automation for recurring journal entries, flux variance analysis for Salaries and Commissions Expense, and tracking analytics for Deferred Rent and Rent Expense, with users extracting GL Detail and tailoring reports inside Oracle NetSuite ERP for monthly and quarterly reporting packages.
Operational coverage centered on the finance and accounting organization, including remote accounting staff and collaboration with external auditors to produce audit deliverables. Governance changes emphasized a repeatable period end close process, standardized reconciliations and journal entry controls, and formalized management reporting workflows to meet investor and GAAP reporting requirements.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Firstup | Legacy | FirstUp Platform (ex SocialChorus) | Employee Experience | HCM | n/a | 2021 | 2021 |
In 2021 Firstup deployed FirstUp Platform (ex SocialChorus) to power Employee Experience on its corporate website. The implementation targeted centralized internal communications and employee engagement workflows for Firstup, a 300 employee professional services company based in the United States.
The FirstUp Platform (ex SocialChorus) implementation was configured to support content distribution, editorial workflow and campaign orchestration consistent with Employee Experience solutions. Functional capabilities emphasized content scheduling and publishing to web channels, audience segmentation and personalization of employee feeds, and engagement analytics for communications teams.
Technically the deployment leveraged a cloud SaaS instance integrated into the company website for content delivery and feed management, using web delivery mechanisms common to Employee Experience platforms. Operational ownership was aligned to HR and Corporate Communications, with formal editorial governance and approval workflows implemented to manage message consistency and cadence across the organization.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Firstup deployed Drift AI Chatbot on their website as a customer-facing conversational layer. This implementation is cataloged in the Chatbots and Conversational AI category, with Drift AI Chatbot serving as the primary application for handling inbound web interactions and qualifying prospects.
Configuration centered on conversational workflows, including automated FAQ handling, lead capture and qualification flows, contextual routing to human agents, and structured handoff processes. The deployment made use of Drift AI Chatbot capabilities for intent recognition, session context retention, and scripted playbooks to standardize responses across product and solution pages.
Operational coverage is focused on marketing led demand generation, website engagement, and first-line customer support, with conversation content and playbook management owned by central marketing and web teams. The Drift AI Chatbot runs on the Firstup website and is governed through iterative content updates and playbook versioning to keep conversational experiences aligned with campaign and product messaging.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2022 | 2022 |
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Enterprise Content Management | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Firstup
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Firstup Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||