AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Firstup Tech Stack and Enterprise Applications

ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP Financial Management n/a 2020 2020
In 2020, Firstup implemented Oracle NetSuite ERP as its ERP Financial platform to centralize core finance and accounting processes for a 300 person professional services firm in the United States. The deployment focused on operationalizing general ledger controls and standardized month end close workflows, aligning financial reporting cadence with investor requirements and GAAP reporting obligations. Oracle NetSuite ERP was configured to support General Ledger operations, journal entry processing, GL detail exports, customized financial reporting, and period end reconciliations. Configuration work included templates and automation for recurring journal entries, flux variance analysis for Salaries and Commissions Expense, and tracking analytics for Deferred Rent and Rent Expense, with users extracting GL Detail and tailoring reports inside Oracle NetSuite ERP for monthly and quarterly reporting packages. Operational coverage centered on the finance and accounting organization, including remote accounting staff and collaboration with external auditors to produce audit deliverables. Governance changes emphasized a repeatable period end close process, standardized reconciliations and journal entry controls, and formalized management reporting workflows to meet investor and GAAP reporting requirements.
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Firstup Legacy FirstUp Platform (ex SocialChorus) Employee Experience HCM n/a 2021 2021
In 2021 Firstup deployed FirstUp Platform (ex SocialChorus) to power Employee Experience on its corporate website. The implementation targeted centralized internal communications and employee engagement workflows for Firstup, a 300 employee professional services company based in the United States. The FirstUp Platform (ex SocialChorus) implementation was configured to support content distribution, editorial workflow and campaign orchestration consistent with Employee Experience solutions. Functional capabilities emphasized content scheduling and publishing to web channels, audience segmentation and personalization of employee feeds, and engagement analytics for communications teams. Technically the deployment leveraged a cloud SaaS instance integrated into the company website for content delivery and feed management, using web delivery mechanisms common to Employee Experience platforms. Operational ownership was aligned to HR and Corporate Communications, with formal editorial governance and approval workflows implemented to manage message consistency and cadence across the organization.
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Drift Legacy Drift AI Chatbot Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
In 2021, Firstup deployed Drift AI Chatbot on their website as a customer-facing conversational layer. This implementation is cataloged in the Chatbots and Conversational AI category, with Drift AI Chatbot serving as the primary application for handling inbound web interactions and qualifying prospects. Configuration centered on conversational workflows, including automated FAQ handling, lead capture and qualification flows, contextual routing to human agents, and structured handoff processes. The deployment made use of Drift AI Chatbot capabilities for intent recognition, session context retention, and scripted playbooks to standardize responses across product and solution pages. Operational coverage is focused on marketing led demand generation, website engagement, and first-line customer support, with conversation content and playbook management owned by central marketing and web teams. The Drift AI Chatbot runs on the Firstup website and is governed through iterative content updates and playbook versioning to keep conversational experiences aligned with campaign and product messaging.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Audio Video and Web Conferencing Collaboration 2021 2021
Collaboration Collaboration 2021 2021
Collaboration Collaboration 2021 2021
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Signing Content Management 2022 2022
Enterprise Content Management Content Management 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Account Based Marketing CRM 2021 2021
Account Based Marketing CRM 2022 2022
Customer Experience CRM 2021 2021
Customer Experience CRM 2022 2022
Customer Support CRM 2022 2022
Customer Support CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2020 2020
Sales Automation, Sales Engagement CRM 2021 2021
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2021 2021
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2021 2021
Cloud Storage IaaS 2022 2022
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Firstup

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Firstup Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Firstup IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Firstup digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Firstup Technographics
Firstup is a Professional Services organization based in United States, with around 300 employees and annual revenues of $123.0 million.
Firstup operates a diverse technology stack with applications such as Oracle NetSuite ERP, FirstUp Platform (ex SocialChorus) and Drift AI Chatbot, covering areas like ERP Financial, Employee Experience and Chatbots and Conversational AI.
Firstup has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Firstup and Drift.
Firstup recently adopted applications including DocuSign eSignature in 2022, Dropbox Business in 2022 and Metadata Platform in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Firstup’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Firstup’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Firstup technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.