Fit Analytics
Voigtstr. 3,
Berlin, 10247,
Germany
Berlin, 10247,
Germany
49 30 5522 0932
Professional Services
Fit Analytics Technographics
Fit Analytics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fit Analytics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Fit Analytics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fit Analytics has purchased the following applications: Google Cloud Machine Learning Engine for ML and Data Science Platforms in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Hubspot CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fit Analytics is running and its propensity to invest more and deepen its relationship with Google , HubSpot , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fit Analytics revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fit Analytics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fit Analytics Tech Stack and Enterprise Applications
Fit Analytics AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Machine Learning Engine | ML and Data Science Platforms | AI Development | n/a | 2016 | 2017 |
In 2016, Fit Analytics implemented Google Cloud Machine Learning Engine to address scalability pressures as it signed up larger retailers. Processing times started to increase, a problem Gunnar Kedenburg, Head of Data Science at Fit Analytics, identified as a threat to their ability to work effectively with the data, and the company evaluated Google Cloud Platform because it has strong support for machine learning and data processing and access to state of the art scalable systems that would help keep processing times down. Fit Analytics implemented Google Cloud Machine Learning Engine as an ML and Data Science Platforms solution to support its core data science business function for retailer sizing and recommendation models.
The deployment centered on scalable model training and data processing pipelines hosted on Google Cloud Machine Learning Engine, with configuration focused on distributed training, batch scoring, and model serving workflows that are typical of ML and Data Science Platforms. Operational ownership remained with the data science team in Germany, and platform configuration aimed to stabilize processing throughput as retailer datasets grew. Governance work emphasized pipeline instrumentation and configuration controls to maintain processing performance during incremental onboarding of larger retail customers.
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Fit Analytics Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Fit Analytics implemented Google Workspace (Formerly Google G-Suite) to standardize Collaboration across the company. The deployment established a cloud-native Google Workspace tenancy to support core communication and collaboration workflows for the organization.
Google Workspace (Formerly Google G-Suite) was configured to deliver standard Collaboration capabilities, including Gmail for corporate email, Google Calendar for scheduling, Google Drive and Shared Drives for file storage, and Docs, Sheets, and Slides for real-time document collaboration. Video conferencing and synchronous meeting capabilities were provided via Google Meet, while the Google Admin Console enabled user and group provisioning, role-based access controls, and device management consistent with SaaS collaboration governance.
Operational coverage was organization-wide, aligning the application with internal communications, cross-functional document workflows, and meeting orchestration for product and business teams. Governance and operational controls were enforced through admin policies, access and sharing settings, and user lifecycle management in the Google Workspace admin interface, positioning Fit Analytics Google Workspace (Formerly Google G-Suite) Collaboration as the central platform for internal collaboration and communications.
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Fit Analytics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Fit Analytics implemented Hubspot CRM. The CRM deployment was anchored on using HubSpot on their website to capture inbound leads, centralize contact records, and provide a single source of truth for commercial interactions.
Hubspot CRM was provisioned as a cloud SaaS instance and configured with contact and company property schemas, web form and tracking instrumentation, and structured sales pipeline stages to mirror Fit Analytics' qualification and handoff processes. Operational coverage focused on sales and marketing functions within the company, with website-embedded forms and tracking feeding lead records and automated routing into the CRM. Governance emphasized standardized contact properties and a phased rollout to align team workflows for lead qualification and account management.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Fit Analytics TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Fit Analytics PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2021 | 2021 |
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Fit Analytics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Fit Analytics
| First Name | Last Name | Title | Function | Department | Phone | |
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Team Lead Backend Development | Manager | Operations | |
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Head of Data Science | Director | IT | |
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Apps Being Evaluated by Fit Analytics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fit Analytics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fit Analytics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Fit Analytics Technographics
Fit Analytics is a Professional Services organization based in Germany,
with around 60 employees and annual revenues of $10.0 million.
Fit Analytics operates a diverse technology stack with applications such as
Google Cloud Machine Learning Engine, Google Workspace (Formerly Google G-Suite) and Hubspot CRM,
covering areas like ML and Data Science Platforms, Collaboration and CRM.
Fit Analytics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google and HubSpot.
Fit Analytics recently adopted applications including
Hubspot Marketing Automation in 2021, Salesforce Heroku in 2021 and Sonatype Nexus in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fit Analytics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fit Analytics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fit Analytics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.