Braintree, 02184-2408, MA,
United States
Fit Factory Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Fit Factory and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Fit Factory employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fit Factory has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Textmunication for Marketing Automation in 2019, Liquid Web Cloud Servers for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fit Factory is running and its propensity to invest more and deepen its relationship with Google , Textmunication , Liquid Web or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fit Factory revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fit Factory intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Textmunication | Legacy | Textmunication | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019 Fit Factory implemented Textmunication as its Marketing Automation platform. The Textmunication SAM platform was provisioned to power member and prospect engagement across seven health clubs in the United States, supporting a marketing and CRM use case focused on mobile-first outreach and lead capture.
Configuration centered on automated SMS campaigns, keyword opt in workflows, and mobile gamification modules such as scratch card style interactions inferred from the case study examples. These capabilities were used to orchestrate timed messaging, capture inbound keyword responses for pre sale pipelines, and manage campaign templates and audience segmentation consistent with Marketing Automation functional workflows.
Operational scope included marketing teams and front desk staff at each of the seven club sites, enabling local execution of campaigns while retaining centralized campaign orchestration and content governance. The deployment emphasized direct mobile channel orchestration and inbound keyword capture to convert outdoor and in-club stimuli into prospect records.
Governance and rollout practices were organized around keyword list management, opt in consent workflows, and campaign scheduling to ensure consistent messaging and compliance across sites. A billboard keyword campaign executed through Textmunication generated 102 opt ins in the first 15 days, an explicit outcome reported in the customer case notes.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Liquid Web | Legacy | Liquid Web Cloud Servers | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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