Fit4Less
710 Proudfoot Ln,
London, N6H 5G5, ON,
Canada
London, N6H 5G5, ON,
Canada
1 519-641-1397
Leisure and Hospitality
Fit4Less Technographics
Fit4Less Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fit4Less and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Fit4Less employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fit4Less has purchased the following applications: Microsoft 365 for Collaboration in 2016, Kentico Xperience CMS for Web Content Management in 2019, Hubspot CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fit4Less is running and its propensity to invest more and deepen its relationship with Microsoft , Kentico Software , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fit4Less revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fit4Less intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fit4Less Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Fit4Less implemented Microsoft 365 to establish cloud-based collaboration across the organization. The Microsoft 365 deployment supports core Collaboration functions such as email, document management, team messaging, and productivity applications for a 250 employee leisure and hospitality operator, and Fit4Less uses Microsoft 365 on their website as well as within internal workflows to centralize user access and content repositories.
Deployment follows a tenant-based SaaS architecture with user licensing and leverages Microsoft 365 components including Exchange Online for mail, SharePoint and OneDrive for content management, and Microsoft Teams for team collaboration and meetings. Operational scope covers the Fit4Less workforce and back office business functions including internal communications and knowledge sharing, and governance centers on centralized account provisioning, permissions management and content classification policies to align collaboration controls with operational needs.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Fit4Less implemented Kentico Xperience CMS on their public website. Fit4Less uses Kentico Xperience CMS to provide Web Content Management for its customer-facing site, centralizing content authoring, page templates, and publishing workflows to support marketing and site operations. The implementation consolidates digital experience management under a single CMS to streamline content updates and promotional page delivery.
Configuration aligned with common Web Content Management capabilities, including template-driven page construction, media asset handling, and personalization and segmentation features consistent with the category. Operational governance emphasized editorial workflows and role-based authoring to control publishing across Fit4Less marketing teams and site administrators, with the solution focused on the Fit4Less Canada web presence.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021 Fit4Less implemented Hubspot CRM to centralize website lead capture and support member acquisition workflows. Hubspot CRM is used on their website to capture prospects and instrument inbound contact flows, establishing the CRM as the primary system for customer engagement.
The implementation focused on core CRM capabilities common to the CRM category, including contact and lead management, form-based lead capture, segmentation and basic marketing automation workflows, and pipeline tracking for membership sales. Configuration emphasized capture and enrichment of web-originated leads and the creation of standardized contact records to support targeted outreach.
Operational coverage centers on Fit4Less corporate marketing and sales functions, with Hubspot CRM driving web-to-sales processes and routing leads to frontline membership teams and service staff. The deployment integrates the corporate website with Hubspot CRM for form submission capture and tracking, and it supports cross-functional workstreams for marketing, sales, and customer service.
Governance was oriented around centralized CRM ownership within the corporate marketing organization, with process changes to lead routing and campaign execution to ensure consistent use of Hubspot CRM data. The narrative reflects Fit4Less Hubspot CRM CRM supporting customer acquisition and member engagement across its Canada-facing digital presence.
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Customer Experience | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Listing Management | CRM |
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2017 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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IT Service Management | ITSM |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Fit4Less
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Fit4Less Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fit4Less IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fit4Less digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Fit4Less Technographics
Fit4Less is a Leisure and Hospitality organization based in Canada,
with around 250 employees and annual revenues of $30.0 million.
Fit4Less operates a diverse technology stack with applications such as
Microsoft 365, Kentico Xperience CMS and Hubspot CRM,
covering areas like Collaboration, Web Content Management and CRM.
Fit4Less has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Kentico Software and HubSpot.
Fit4Less recently adopted applications including
Freshservice in 2024, Hubspot CRM in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fit4Less’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fit4Less’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fit4Less technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.