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Fiverr Technographics
Fiverr Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fiverr and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 762 Fiverr employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fiverr has purchased the following applications: PayPal Braintree for Payment Processing in 2018, Appcues for Digital Adoption in 2017, Mona Labs AI for AI Model Deployment and Monitoring in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fiverr is running and its propensity to invest more and deepen its relationship with PayPal , WePay , Appcues or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fiverr revenues, which have grown to $427.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fiverr intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fiverr Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2018 | 2018 |
In 2018 Fiverr implemented PayPal Braintree for Payment Processing on its public website. The deployment integrated PayPal Braintree as the payment gateway for online checkout flows, using card tokenization and hosted checkout components alongside server-side transaction processing. This implementation positioned PayPal Braintree to handle customer payment capture and to feed payment events into Fiverr's product and finance processes.
The PayPal Braintree integration on the website uses client-side tokenization to reduce direct card data exposure and embeds hosted payment fields into Fiverr's web front end to streamline checkout. Operational scope covered web checkout orchestration for buyer transactions, with configuration focused on card and PayPal acceptance and standard fraud control measures consistent with Payment Processing implementations. Governance and rollout centered on coordination between product, engineering, and finance teams to operationalize payment operations and manage configuration of transaction flows.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appcues | Legacy | Appcues | Digital Adoption | HCM | n/a | 2017 | 2017 |
In 2017, Fiverr implemented Appcues on its website to introduce in-product onboarding and contextual guidance for web users. The deployment of Appcues was positioned as a Digital Adoption capability to streamline first‑time user flows, product tours and targeted in-app messaging for visitors and registered users.
Appcues was configured to deliver modular onboarding flows, guided product tours, contextual tooltips and staged messaging, using dashboard-driven flow design and targeted segmentation. The implementation emphasized reusable content blocks and rule-based display logic to support iteration and experimentation of onboarding sequences.
Operational ownership sat with product and growth teams, with the website as the primary surface for adoption interventions, and cross-functional usage by marketing and customer success for onboarding and feature discovery. Governance centered on flow versioning, segmentation rules and analytics-driven content updates, enabling ongoing refinement of in-product guidance without engineering changes.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| mona | Legacy | Mona Labs AI | AI Model Deployment and Monitoring | AI Development | n/a | 2022 | 2022 |
In 2022, Fiverr deployed Mona Labs AI in the AI Model Deployment and Monitoring category to instrument production machine learning across its marketplace, supporting product and marketing teams with continuous observability. The deployment targeted dozens of production models including search and ranking, recommendations, customer lifetime value scoring, and click-through rate models, with monitoring applied directly to inferencing pipelines and model output streams.
Mona Labs AI was configured to detect data drift and model quality issues, using flexible custom metrics and segmentations to align signals with marketplace KPIs. Monitoring capabilities emphasized automated anomaly detection, custom metric instrumentation, and segmented alerting, enabling model owners to surface distribution shifts and performance regressions tied to business outcomes.
Operational rollout expanded monitoring coverage to 15 model use-cases within a year, reflecting a broadening of scope from ranking and recommendations into customer lifetime value and engagement models. The implementation supported cross-functional teams, with observability feeds and segmented metrics consumed by product analytics and marketing operations for incident triage and model performance investigation.
Governance centered on measurable observability, with Mona Labs AI custom metrics and segmentation used to map model signals to marketplace KPIs and to prioritize investigations by business impact. The stated outcome was improved model observability and earlier detection of data drift and model issues that could affect Fiverr marketplace KPIs.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2017 | 2017 |
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Customer Engagement, Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2013 | 2013 |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2011 | 2011 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2018 |
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Test Automation Platform | PaaS |
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2025 | 2025 |
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Transactional Email | PaaS |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2005 | 2005 |
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IT Decision Makers and Key Stakeholders at Fiverr
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Fiverr Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||