San Francisco, 94107, CA,
United States
Fivestars Technographics
Fivestars Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fivestars and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Fivestars employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fivestars has purchased the following applications: Infinicept for Payment Processing in 2019, Greenhouse ATS for Applicant Tracking System in 2017, FrontApp for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fivestars is running and its propensity to invest more and deepen its relationship with Infinicept , Greenhouse , Front or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fivestars revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fivestars intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fivestars Tech Stack and Enterprise Applications
Fivestars ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infinicept | Legacy | Infinicept | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019, Fivestars implemented Infinicept as its Payment Processing platform to become a payment facilitator and launch Fivestars Pay. Infinicept enabled Fivestars to integrate multi-tender payments with its loyalty and marketing platform across the United States, establishing payments as a native capability within the customer engagement stack and onboarding more than 1,000 merchants to the payments product with materially higher loyalty participation.
The implementation used the Infinicept payment facilitator platform to operationalize merchant underwriting, automated onboarding, and merchant management workflows. Configuration work centered on transaction processing and settlement orchestration, merchant onboarding flows, and the underwriting rules and documentation required for facilitator status, aligning payment processing workflows with the loyalty program and marketing triggers.
Integrations were centered on linking Infinicept transaction events to Fivestars loyalty and marketing systems so that multi-tender payments could drive engagement and rewards. Operational coverage spanned merchant operations and payments teams across the United States, with the Infinicept platform providing ongoing merchant operations support and centralized merchant lifecycle management.
Governance changes included establishing payment facilitator controls, underwriting criteria, and merchant risk monitoring as part of merchant onboarding and post onboarding management. Rollout and operationalization required updating merchant onboarding processes and aligning payments governance with existing loyalty and marketing workflows.
Outcomes documented in the case study include the launch of Fivestars Pay, onboarding of over 1,000 merchants to the payments product, and materially higher loyalty participation driven by tighter integration between payments and the loyalty platform.
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Fivestars HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Fivestars implemented Greenhouse ATS as its Applicant Tracking System. The Greenhouse ATS is embedded on Fivestars' public careers pages to publish job openings and capture candidate applications directly through the website, centralizing application intake and candidate lifecycle tracking for recruiting activities.
Greenhouse ATS was configured to support job posting management, candidate profile intake, interview scheduling orchestration and structured interview scoring, reflecting standard Applicant Tracking System capabilities. The implementation serves talent acquisition and HR operations within Fivestars in the United States, coordinating requisitions, interview workflows and offer administration. Governance focused on standardized hiring workflows and a centralized applicant database, with the website integration routing applicants into Greenhouse ATS as the primary recruiting system of record.
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Fivestars Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Front | Legacy | FrontApp | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Fivestars implemented FrontApp as a Collaboration application to centralize inbound marketing and growth marketing operations. Fivestars used FrontApp to monitor and review inbound marketing emails, establishing a shared inbox and coordinated review workflows for the growth marketing team.
FrontApp was configured to support shared inbox management, collaborative email review, and the creation of automated email templates and scaled messaging. Teams processed lead lists and placed contacts into proper tracks, scoring, and reporting workflows, with FrontApp supporting template-driven outreach and coordination across marketing automation processes.
Operational workflows combined FrontApp and Google Groups for inbound message capture, with lead processing routed into Salesforce for placement, scoring, and reporting. Content production and scheduling were executed daily through Buffer, while FrontApp served as the collaboration layer that linked inbound communications to CRM lead operations and social content cadence.
Governance centered on the growth marketing team, with established review and routing rules for inbound emails, standardized templates to maintain branding and messaging consistency, and scheduled social content to attract prospective leads. FrontApp supported cross functional coordination between inbound email review, lead management in Salesforce, and content scheduling in Buffer, enabling repeatable marketing operations and storytelling aligned to company brand.
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Collaboration | Collaboration |
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2013 | 2013 |
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Fivestars Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2023 | 2023 |
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Fivestars CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Fivestars ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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Fivestars PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Fivestars IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Fivestars
Apps Being Evaluated by Fivestars Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||