Palo Alto, 94301-2411, CA,
United States
Flipboard Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Flipboard and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12 Flipboard employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Flipboard has purchased the following applications: Apple Pay for Payment Processing in 2018, Greenhouse ATS for Applicant Tracking System in 2021, GWI Platform for Analytics and BI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Flipboard is running and its propensity to invest more and deepen its relationship with Apple , Greenhouse , GWI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Flipboard revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Flipboard intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2018 | 2018 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GWI | Legacy | GWI Platform | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020, Flipboard implemented the GWI Platform, an Analytics and BI application to build deep psychographic and audience profiles that supported B2B sales, partnership growth and revenue expansion across global markets. The implementation prioritized dashboard-driven audience intelligence and centralized profile management, with the published case study describing platform rollout and dashboard adoption by commercial teams. The GWI Platform was positioned to deliver market-level audience segmentation and psychographic signals for business development and partnerships.
Flipboard configured the GWI Platform to generate psychographic segments, audience profiles and interactive dashboards used by sales and partnership functions across regions. Configuration work focused on profile and segmentation workflows, dashboard templates aligned to stakeholder roles, and a data model intended to support cross-market comparability. Governance emphasis included role-based access to dashboards and standardized profile taxonomies to maintain consistent insights for B2B sales and partnership decision making. The GWI Platform provided centralized Analytics and BI capabilities that Flipboard operationalized into go-to-market and partnership workflows.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2011 | 2011 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2017 | 2017 |
|
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|
|
|
Content Management | Content Management |
|
2019 | 2019 |
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Content Management | Content Management |
|
2022 | 2022 |
|
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|
|
|
Web Content Management | Content Management |
|
2019 | 2019 |
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|
|
|
Web Content Management | Content Management |
|
2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
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|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
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|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
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Digital Advertising Platform | CRM |
|
2019 | 2019 |
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Marketing Analytics | CRM |
|
2018 | 2018 |
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Marketing Analytics | CRM |
|
2020 | 2020 |
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Marketing Automation | CRM |
|
2019 | 2019 |
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|
|
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|
Tag Management | CRM |
|
2014 | 2014 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2013 | 2013 |
|
|
|
|
|
IT Service Management | ITSM |
|
2019 | 2019 |
|
PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Geographic Information System | PLM and Engineering |
|
2022 | 2022 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2012 | 2012 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
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Cloud Storage | IaaS |
|
2017 | 2017 |
|
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Cloud Storage | IaaS |
|
2022 | 2022 |
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Cloud Storage | IaaS |
|
2016 | 2016 |
|
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Content Delivery Network | IaaS |
|
2017 | 2017 |
|
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Content Delivery Network | IaaS |
|
2015 | 2015 |
|
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Content Delivery Network | IaaS |
|
2013 | 2013 |
|
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Content Delivery Network | IaaS |
|
2022 | 2022 |
|
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|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
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|
Content Delivery Network | IaaS |
|
2021 | 2021 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||