Toronto, M8X 2X9, ON,
Canada
Flipp Corporation Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Flipp Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Flipp Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Flipp Corporation has purchased the following applications: Alida Sparq for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Flipp Corporation is running and its propensity to invest more and deepen its relationship with Alida or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Flipp Corporation revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Flipp Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Alida | Legacy | Alida Sparq | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Flipp Corporation implemented Alida Sparq in the Apps Category to centralize and standardize customer insight collection and to inform measurable growth planning. The deployment established Alida Sparq as a digital insights community that the Marketing organization used to move from ad hoc research to a consistent, repeatable insight discipline. Alida Sparq is described internally as the platform for contextualizing behavioral data and turning qualitative feedback into actionable direction for product and go to market decisions.
The implementation focused on community management and insight orchestration capabilities, including continuous question design, targeted surveys, and qualitative feedback loops to surface the how and why of shopper behavior. Flipp configured the Alida Sparq community to support deliverables such as customer centric product roadmaps, defined Ideal Candidate Profiles, and concise User Journeys, enabling cross functional teams to translate insight into prioritized work streams and artifacts.
Operational coverage began with Flipp’s Marketing team as the primary owner and expanded to include Product and Sales stakeholders who consumed and shaped community outputs. The Alida Sparq deployment emphasized employee participation in the research lifecycle so internal teams not only received results but contributed to shaping research questions, which increased engagement and alignment across departments.
Governance and process changes centered on making insight a decisioning input for strategy and execution, with community driven questioning and repeatable workflows feeding stakeholder roadmaps and targeting plans. As a result of using Alida Sparq, Flipp’s insight community shifted toward richer, more targeted insight practices and the company reported being empowered to focus efforts and make customer aligned, value based decisions that support stated growth goals.
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