Flooring Xtra Technographics
Flooring Xtra Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Flooring Xtra and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Flooring Xtra employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Flooring Xtra has purchased the following applications: Afterpay Clearpay for Payment Processing in 2020, Citation HR (ex Assured HR) for Core HR in 2022, LatitudePay for Loan Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Flooring Xtra is running and its propensity to invest more and deepen its relationship with Afterpay , Visa , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Flooring Xtra revenues, which have grown to $62.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Flooring Xtra intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Flooring Xtra Tech Stack and Enterprise Applications
Flooring Xtra ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Afterpay | Legacy | Afterpay Clearpay | Payment Processing | ERP | n/a | 2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2022 | 2022 |
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Payment Processing | ERP |
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2020 | 2020 |
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Flooring Xtra HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Citation Group | Legacy | Citation HR (ex Assured HR) | Core HR | HCM | n/a | 2022 | 2022 |
In 2022, Flooring Xtra implemented Citation HR (ex Assured HR) to outsource HR support and deploy Citation’s HR software across its Timaru and Oamaru operations. Citation HR (ex Assured HR) was provisioned as a Core HR solution to centralise employee records, standardise policy documents and provide legally compliant template management for the retailer.
The implementation focused on centralisation of personnel data and process standardisation, with functional capabilities for employee record management, policy and template libraries, and structured performance review workflows. The deployment combined the Citation HR software with a 24/7 Advice Line to deliver ongoing HR support and advice alongside the Core HR application.
Governance changes included moving HR advisory responsibility to Citation and consolidating records and templates under a single system accessible to HR and frontline managers in Timaru and Oamaru. Outcomes reported by the customer included improved record keeping, simplified performance reviews and stronger compliance with New Zealand employment law, reflecting tighter operational controls and externally supported HR governance.
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Flooring Xtra ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LatitudePay | Legacy | LatitudePay | Loan Management | ERP Services and Operations | n/a | 2020 | 2020 |
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Flooring Xtra AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Flooring Xtra Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Flooring Xtra Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2014 | 2014 |
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Web Content Management | Content Management |
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2010 | 2010 |
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Flooring Xtra eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2024 | 2024 |
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Shipping Management | eCommerce |
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2024 | 2024 |
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Flooring Xtra CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2015 | 2015 |
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Flooring Xtra ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Flooring Xtra PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Advanced Subsurface Mapping | PLM and Engineering |
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2024 | 2024 |
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Flooring Xtra PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Flooring Xtra IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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Flooring Xtra CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2024 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Flooring Xtra
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Flooring Xtra Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Flooring Xtra IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Flooring Xtra digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Flooring Xtra Technographics
Flooring Xtra is a Retail organization based in New Zealand,
with around 200 employees and annual revenues of $62.0 million.
Flooring Xtra operates a diverse technology stack with applications such as
Afterpay Clearpay, Citation HR (ex Assured HR) and LatitudePay,
covering areas like Payment Processing, Core HR and Loan Management.
Flooring Xtra has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Afterpay, Citation Group and LatitudePay.
Flooring Xtra recently adopted applications including
Microsoft Clarity in 2025, Cloudflare CDN in 2025 and Shopify CDN in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Flooring Xtra’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Flooring Xtra’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Flooring Xtra technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.