AI Buyer Insights:

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● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

Flow Capital
Location
1 Adelaide Street East,
Toronto, M5C 2V9, ON,
Canada
Website
https://www.flowcap.com/
Phone
1 416-777-0383
Artw industry
Banking and Financial Services
Employee
Revenue

Flow Capital Technographics

Flow Capital Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Flow Capital and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Flow Capital employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Flow Capital has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2018, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Flow Capital is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Flow Capital revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Flow Capital intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Flow Capital Tech Stack and Enterprise Applications

Flow Capital AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2019 2019
In 2019, Flow Capital implemented Hubspot Live Chat on its website. The Hubspot Live Chat deployment delivers Chatbots and Conversational AI capabilities to support customer-facing interactions, with a primary focus on inbound lead capture and frontline customer support for the small Canadian financial services firm. The implementation is an embedded Hubspot Live Chat widget configured to collect visitor contact details, present scripted conversation flows, and route messages to sales or operations staff through Hubspot messaging and contact record enrichment workflows. Operational scope centers on online touchpoints and customer service and sales functions, with configuration managed inside the Hubspot application and message handling governed by internal teams responsible for chat triage, response templates, and escalation rules.
Flow Capital Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2018 2018
In 2018, Flow Capital implemented Microsoft 365 to consolidate Collaboration for its 20 person financial services firm based in Canada. The Microsoft 365 deployment supports core Collaboration functions including corporate email, real time team communication, and cloud document storage and sharing. Public references show Microsoft 365 artifacts on the company website, indicating a cloud tenant footprint that is surfaced externally. Configuration aligns with a small organization tenant model, with user provisioning, role based access controls, and centralized administration for productivity and communications. Typical Microsoft 365 components present include Exchange Online mailboxes, Microsoft Teams for meetings and chats, OneDrive personal storage, and SharePoint for shared document libraries and intranet style pages. Operational coverage is company wide and impacts business functions such as finance, operations, client engagement, and internal collaboration workflows, with governance managed at the tenant level and standard compliance and account lifecycle controls applied.
Flow Capital CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2020 2020
In 2020, Flow Capital implemented Hotjar on its public website to surface user behavior and feedback and to support Customer Experience priorities. Hotjar is used for session recordings, heatmaps, conversion funnels, on page feedback widgets and surveys, capabilities commonly applied to Customer Experience analytics. The implementation is focused on web channel instrumentation rather than backend data warehousing, and it is used to inform marketing and product decision making. Deployment uses a lightweight client side JavaScript snippet embedded across key site pages to capture interactions and feedback, with configuration concentrated on primary conversion and customer journey pages. Operational coverage is website focused and supports business functions including marketing, digital product and UX, while governance is enforced via role based access controls and Hotjar configuration for recordings and feedback capture. Data from Hotjar session recordings and on page tools is consumed by marketing and product stakeholders for iterative user experience refinement.
Digital Advertising Platform CRM 2020 2020
Marketing Automation CRM 2021 2021
Flow Capital IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Flow Capital

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Flow Capital Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Flow Capital IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Flow Capital digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Flow Capital Technographics
Flow Capital is a Banking and Financial Services organization based in Canada, with around 20 employees and annual revenues of $9.0 million.
Flow Capital operates a diverse technology stack with applications such as Hubspot Live Chat, Microsoft 365 and Hotjar, covering areas like Chatbots and Conversational AI, Collaboration and Customer Experience.
Flow Capital has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as HubSpot, Microsoft and Contentsquare.
Flow Capital recently adopted applications including Cloudflare CDN in 2022, Hubspot Marketing Automation in 2021 and Hotjar in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Flow Capital’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Flow Capital’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Flow Capital technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.