Colombo, 700,
Sri Lanka
Fortude Technographics
Fortude Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fortude and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Fortude employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Fortude has purchased the following applications: LiveChat for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2017, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fortude is running and its propensity to invest more and deepen its relationship with LiveChat, Inc. , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fortude revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fortude intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fortude Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Fortude implemented LiveChat in the Chatbots and Conversational AI category on its public website. The deployment uses the LiveChat web-embedded chat widget to provide real-time visitor messaging and on-site engagement for prospective clients visiting Fortude.co. Implementation is scoped to the public website and targets customer-facing functions in sales and support.
Configuration emphasized standard Chatbots and Conversational AI capabilities, including live agent messaging, automated greeting triggers, canned responses, and chat transcript capture to support lead qualification workflows. Operational governance routes incoming chats to Fortude's client engagement and support teams, with transcripts and contact captures used for manual follow-up and qualification. The architecture is browser-delivered, relying on the LiveChat widget integrated into page markup to minimize backend changes while extending on-site engagement.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Fortude implemented Microsoft 365 as its Collaboration platform. Microsoft 365 is referenced in the company website source, indicating an organization level SaaS deployment linked to public facing configuration and corporate communications.
The Microsoft 365 deployment at Fortude encompasses standard Collaboration capabilities, including cloud email and calendaring, Office productivity applications, team-based chat and meetings, and document management and file sync functionality. Microsoft 365 is used to support email, document collaboration, and project team communications, consistent with Collaboration category workflows for a professional services firm.
Operationally the implementation is positioned to serve company wide business functions such as client delivery teams, internal operations, and knowledge management for a 500 employee organization. Administration is consistent with a tenant based cloud model, using centralized policy controls, role based access and tenant level configuration to manage identities, sharing and data protection across departments. The presence of Microsoft 365 on the corporate website signals active, enterprise scoped use of the Collaboration application rather than isolated pilots.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, Fortude deployed Zoominfo Platform as an Account Based Marketing solution on their website. The Zoominfo Platform was embedded as site-side instrumentation to enable visitor identification, contact and company enrichment, and targeted account-level outreach workflows.
Implementation focused on Account Based Marketing capabilities typical for the category, including company and contact intelligence, web visitor identification, intent signal capture, and form enrichment to improve account qualification. Operational scope centered on marketing and sales functions within Fortude, with configuration of account scoring, ICP segmentation, lead routing rules, and campaign segmentation to support ABM orchestration. Governance work emphasized data collection scripting, consent and privacy configuration, and operational rules for campaign targeting and list management to sustain ongoing ABM processes.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Fortude
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Fortude Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||