McClellan Park, 95652, CA,
United States
Fortuna BMC Technographics
Fortuna BMC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fortuna BMC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Fortuna BMC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Fortuna BMC has purchased the following applications: Microsoft 365 for Collaboration in 2015, Salesforce Pardot for Marketing Automation in 2021, Pathwire Mailgun for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fortuna BMC is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Sinch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fortuna BMC revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fortuna BMC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fortuna BMC Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Fortuna BMC implemented Microsoft 365 for Collaboration. The deployment is a tenant hosted Microsoft 365 subscription provisioned for company wide use across the firm's professional services teams and office personnel, and the vendor footprint is surfaced on the company website indicating an external integration point for Microsoft 365 services.
Microsoft 365 at Fortuna BMC delivers core collaboration capabilities including cloud email and calendaring, document management and sharing, real time teamwork and Office productivity applications, configured and managed at the tenant level. Administration appears organized with centralized user provisioning, tenant level governance and role based access controls to align document access and collaboration workflows across departments, and Fortuna BMC Microsoft 365 Collaboration supports core collaboration and productivity business functions for the professional services organization.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Fortuna BMC implemented Salesforce Pardot as its Marketing Automation platform and instrumented the corporate website with Pardot tracking and on-site form capture. Salesforce Pardot on the website is used to centralize lead capture, run email automation, publish landing pages, and execute nurture sequences to support professional services demand generation.
The implementation emphasizes standard Marketing Automation capabilities including web tracking code deployment, form handlers and landing page assets, email template libraries, engagement programs and lead scoring logic, all configured for campaign orchestration and lead lifecycle management. Governance is centered in the marketing organization, which manages campaign assets, tracking configuration and qualification workflows to standardize inbound lead processing and handoff to commercial teams.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, Fortuna BMC deployed Pathwire Mailgun to power transactional messaging on its public website. Fortuna BMC implemented Pathwire Mailgun as its Transactional Email solution to deliver customer notifications, account confirmations, and system alerts originating from web interactions.
The implementation concentrated on API and SMTP senders, template management, and message routing to isolate transactional traffic. Configuration work included domain authentication such as SPF and DKIM, suppression list management, and message tagging to support deliverability and operational tracing within Pathwire Mailgun.
Integration was executed directly in the website application layer to invoke Pathwire Mailgun APIs, and webhooks were configured to surface delivery, bounce, and complaint events for operational monitoring. The deployment impacts business functions tied to customer communication, including customer success and operations, by providing programmatic message triggers from site workflows.
Governance covered template approval processes, sending domain governance, and enforcement of suppression and unsubscribe policies to maintain compliance and inbox reputation. Monitoring and logging were instrumented to capture delivery exceptions and inform ongoing configuration adjustments in Pathwire Mailgun.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Fortuna BMC
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Fortuna BMC Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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