Fortune
Fortune Technographics
Fortune Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fortune and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Fortune employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fortune has purchased the following applications: Apple Pay for Payment Processing in 2017, Greenhouse ATS for Applicant Tracking System in 2015, GumGum for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fortune is running and its propensity to invest more and deepen its relationship with Apple , Stripe , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fortune revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fortune intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fortune Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, Fortune implemented Apple Pay on their website. The implementation integrates Apple Pay into Fortune's online checkout to provide wallet-based payment acceptance within its Payment Processing environment.
Deployment centered on web integration of Apple Pay, using browser-based payment APIs and the Apple Pay payment sheet to capture user authorization and generate device tokens that are forwarded to Fortune's server-side payment endpoints for token handling and settlement workflows. Functional capabilities implemented include wallet-based checkout UI, tokenization and server-side token exchange, and integration points with backend payment processing and billing systems, covering site-level payments operations and the teams responsible for customer checkout and payments.
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Subscription and Recurring Billing | ERP Financial Management |
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2022 | 2022 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Fortune implemented Greenhouse ATS as its Applicant Tracking System and is using Greenhouse ATS on their website to surface job listings and collect candidate applications. Fortune deployed Greenhouse ATS to support public career site workflows and to centralize application intake for digital and corporate hiring activity.
The Greenhouse ATS implementation includes standard Applicant Tracking System modules such as job requisition management, career site posting, candidate tracking and status workflows, interview scheduling, structured interview kits, offer management, and recruiting analytics. Configuration emphasis is on structured hiring workflows and recruiter and hiring manager roles within the platform.
Greenhouse ATS is connected to Fortune’s public careers pages to drive on-site application flows and candidate submission, and the system is used by talent acquisition and hiring managers across editorial and corporate functions in the United States. The deployment supports end to end recruiting processes from requisition creation through offer issuance and stores candidate records and interview feedback within the Greenhouse ATS environment.
Governance around the Greenhouse ATS implementation centers on centralized requisition approvals, role based access controls for recruiters and hiring teams, and standardized interview templates to improve hiring consistency. Operational oversight is positioned with corporate talent acquisition, and the Greenhouse ATS instance acts as Fortune’s primary Applicant Tracking System for managing recruiting lifecycle activities.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Fortune deployed GumGum on its website as a component of its digital advertising and content monetization stack. Fortune implemented GumGum to provide Artificial Intelligence Marketing capabilities directly within page content, aligning the application with editorial and advertising workflows on the public site.
The implementation uses GumGum for contextual targeting, visual intelligence analysis, and campaign-level analytics typical of Artificial Intelligence Marketing solutions, with site-level tag or client-side script integration to instrument content pages for ad delivery and measurement. Operational ownership sits with advertising operations and digital editorial teams, and the deployment is scoped to the Fortune website where GumGum informs ad placement, contextual relevance, and campaign reporting across web properties.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Shipping Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2018 | 2021 |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Fortune
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Fortune Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fortune IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fortune digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Fortune Technographics
Fortune is a Media organization based in United States,
with around 1000 employees and annual revenues of $500.0 million.
Fortune operates a diverse technology stack with applications such as
Apple Pay, Greenhouse ATS and GumGum,
covering areas like Payment Processing, Applicant Tracking System and Artificial Intelligence Marketing.
Fortune has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Greenhouse and GumGum.
Fortune recently adopted applications including
PayPal Braintree in 2022, ProfitWell Metrics in 2022 and DocuSign eSignature in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fortune’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fortune’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fortune technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.