Forward Air
3200 Olympus Blvd #300,
Coppell, 75019, TX,
United States
Coppell, 75019, TX,
United States
1 423-636-7000
Transportation
Forward Air Technographics
Forward Air Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Forward Air and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6319 Forward Air employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Forward Air has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2020, Oracle Cloud HCM for Core HR in 2019, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Forward Air is running and its propensity to invest more and deepen its relationship with Oracle , ClickLearn , Personify Health or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Forward Air revenues, which have grown to $2.47 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Forward Air intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Forward Air Tech Stack and Enterprise Applications
Forward Air ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2020 | 2022 |
In 2020 Forward Air implemented Oracle Cloud ERP to consolidate ERP Financial and HR reporting and transaction processing across its corporate environment. The deployment was scoped to support corporate finance and human capital management use cases that align with Forward Air operations across a network of more than 90 airport-adjacent facilities, 12 regional sort centers and over 300 beyond points, and to serve a workforce of several thousand employees.
The Oracle Cloud ERP implementation encompassed core financial modules, specifically Accounts Payable, Accounts Receivable, General Ledger, Cash Management and Advanced Collections, alongside Oracle Cloud HCM Base capabilities for Benefits, Recruiting, Goal Management, Talent Review, Succession Planning, Career Management, Performance Management, Learning and Workforce Compensation. Reporting and analytics were delivered using Oracle-provided tools, with BI Publisher, OTBI and SmartView used to build and schedule operational and financial reports and dashboards.
Technical operations included support for inbound and outbound integrations between Oracle Cloud and third-party systems, use of SOAP and REST Oracle Cloud APIs to import and export master and transactional data, and execution of data conversion and mass-load processes using FBDI templates and ADFDi for reconciliation and correction. Report automation and batch processing were managed through Oracle ESS Jobs and BIP Jobs, and report security setup followed Oracle Cloud access controls and data model practices.
Governance and rollout were organized within Forward Airs Corporate Systems Agile team in the IT department, with responsibilities that included defining best practice report deployment procedures, working across technical and non-technical stakeholders, and applying Agile delivery methods to iterate on reporting, integrations and data conversion tasks. The implementation emphasized deep Oracle cloud data model knowledge and SQL and PL SQL expertise to support ongoing report development and operational support.
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Forward Air HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2019 | 2020 |
In 2019, Forward Air implemented Oracle Cloud HCM to establish Core HR capabilities, with Hitachi Consulting acting as the implementation partner supporting integration and development tasks. The engagement focused on delivering Oracle Cloud HCM as the central human capital management application while coordinating work across Oracle EBS payroll and financials components that remained in scope for payroll and payroll-adjacent processing.
Implementation work included creation of detailed functional designs and technical mapping for Core HR configuration, descriptive flexfields, and Cloud HCM template updates to capture required field mappings. The team developed one-time conversion scripts to load master data into Oracle EBS due to issues with seeded cloud integrations, and maintained development artifacts and technical specifications in Atlassian JIRA.
Integrations and architecture efforts centered on seeded integrations between Oracle Cloud HCM and Oracle EBS, with explicit handling of FTP and instance level issues, coordination with an Oracle DBA, and collaboration with third parties and offshore developers to deliver interfaces and integration objects. The project lifecycle included CRP2 test cycles, resolution of seeded integration issues with Oracle, and iterative technical fixes while validating integration behavior across systems.
Governance and rollout activities were organized around structured testing and change control, with test scripts and test plans created for each development object, functional and technical specs tracked in JIRA, and direct engagement with business users to finalize configurations. The delivery model emphasized offshore coordination for development, functional design transition to technical teams, and active management of change requests during test cycles.
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Digital Adoption | HCM |
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2022 | 2022 |
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Employee Engagement | HCM |
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2021 | 2021 |
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Time and Attendance | HCM |
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2008 | 2008 |
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Workforce Management | HCM |
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2008 | 2008 |
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Forward Air AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Forward Air implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website as a Chatbots and Conversational AI solution to support web-based customer engagement. The deployment places the Salesforce Chat runtime as an embedded chat widget on forwardair.com, establishing a direct conversational channel between site visitors and staffed agents.
Salesforce Chat was configured to provide standard conversational capabilities including real-time agent messaging, automated queueing and session routing, canned responses and templates for repetitive inquiries, proactive chat invitations, and transcript capture for audit and review. The implementation leverages Salesforce Chat administration for routing rules, agent presence management, and session lifecycle controls to align automated behavior with staffed support patterns.
Operationally the system is scoped to web-facing customer service and support workflows, functioning as the primary front-line channel for inbound website queries and booking or shipment questions. Governance was articulated through chat routing rules and administrative configuration, with staffing and agent presence defined to manage handoff from automated prompts to live agents and to retain conversation records for follow up.
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Forward Air Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Forward Air SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2018 | 2018 |
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Transportation Management | SCM |
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2017 | 2018 |
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Transportation Management | SCM |
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2016 | 2017 |
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Forward Air CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Forward Air IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Forward Air CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Forward Air
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief People Officer | CXO | HR | |
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Chief Financial Officer and Treasurer | CXO | Finance | |
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Chief Information Officer | CXO | IT | |
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Chief Operating Officer | CXO | Finance | |
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HR Director | Director | HR | |
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Director, Human Resources | Director | HR | |
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Director of Customer Care | Director | Customer Service | |
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Customer Care Team Lead | Manager | Customer Service | |
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Customer Care Manager | Manager | Customer Service | |
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Customer Service Manager | Manager | Customer Service | |
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Customer Service Manager | Manager | Customer Service | |
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Vice President Finance | VP | Finance | |
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Vice President, I.T Enablement | VP | IT | |
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Director of I.T. Systems and Operations | Director | IT | |
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Vice President of Procurement and Maintenance | VP | Procurement | |
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Vice President of International Logistics | VP | Operations | |
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Apps Being Evaluated by Forward Air Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Forward Air IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Forward Air digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Forward Air Technographics
Forward Air is a Transportation organization based in United States,
with around 6319 employees and annual revenues of $2.47 billion.
Forward Air operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle Cloud HCM and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, Core HR and Chatbots and Conversational AI.
Forward Air has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Salesforce.
Forward Air recently adopted applications including
Lumen Cloud (ex CenturyLink) in 2023, Lumen CDN in 2023 and ClickLearn Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Forward Air’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Forward Air’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Forward Air technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.