Forwards & Upwards Ltd.
42 Phoenix Court Hawkins Road,
Colchester, x, CO2 8JY,
United Kingdom
Colchester, x, CO2 8JY,
United Kingdom
44 12 0679 1733
Communications
Forwards & Upwards Ltd. Technographics
Forwards & Upwards Ltd. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Forwards & Upwards Ltd. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Forwards & Upwards Ltd. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Forwards & Upwards Ltd. has purchased the following applications: Microsoft 365 for Collaboration in 2015, Xink for Digital Signage in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Forwards & Upwards Ltd. is running and its propensity to invest more and deepen its relationship with Microsoft , Xink , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Forwards & Upwards Ltd. revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Forwards & Upwards Ltd. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Forwards & Upwards Ltd. Tech Stack and Enterprise Applications
Forwards & Upwards Ltd. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Forwards & Upwards Ltd. deployed Microsoft 365 as its enterprise Collaboration platform for its UK communications operations. The rollout established Microsoft 365 as the primary collaboration backbone for the company’s 350 employees, supporting internal communications and knowledge work across corporate functions.
The Microsoft 365 implementation encompasses core Collaboration capabilities common to the suite, including Exchange Online email, Office productivity applications, SharePoint Online content collaboration, Microsoft Teams for real time communication, and OneDrive for file synchronization. Configuration emphasis is on document management, shared workspaces, and integrated messaging to support communications and corporate content workflows.
Forwards & Upwards Ltd. publicly references Microsoft 365 on its website, reflecting platform adoption in its technology footprint. Operational governance is organized through centralized tenant administration and role based identity controls within Microsoft 365, aligning IT administration and communications processes to standardize collaboration workflows and access management.
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Forwards & Upwards Ltd. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xink | Legacy | Xink | Digital Signage | Content Management | n/a | 2020 | 2020 |
In 2020, Forwards & Upwards Ltd. deployed Xink as a Digital Signage solution embedded on its public website. The implementation is tied to the companys Communications function, and administration is managed from the United Kingdom corporate environment for a 350 employee firm.
Xink was configured to provide core Digital Signage capabilities including content management, templating, scheduling, and display orchestration. The Xink implementation uses template driven content blocks and scheduling workflows to publish time based and contextual messages on site pages where signage is required, with content editing handled through Xinks management interface.
Integrations are limited to web embedding of Xink on corporate pages, there are no other named system integrations. Operational coverage centers on customer facing website sections, and the primary business functions impacted are marketing, corporate communications, and customer engagement, with administrative access provisioned to marketing staff to manage campaigns and brand messaging.
Governance focuses on centralized content approvals and editorial workflows to maintain brand consistency, with scheduled publishing windows and roles and permissions assigned to communications staff. Change control and content review are coordinated within the communications team to ensure consistent messaging across Xink driven site placements.
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Forwards & Upwards Ltd. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, Forwards & Upwards Ltd. deployed Microsoft Azure Cloud Services to host its public website and related application hosting activities under the Application Hosting and Computing Services category. The implementation uses Microsoft Azure Cloud Services as the production platform for the company’s external web presence.
The deployment leverages core cloud hosting capabilities typical of Application Hosting and Computing Services, including scalable web hosting, elastic compute, persistent object storage, and content delivery patterns to support site performance and availability. Configuration aligns with Microsoft Azure Cloud Services operational models, incorporating resource grouping, role based access controls, and automated deployment pipelines to manage website releases. Microsoft Azure Cloud Services is referenced explicitly as the hosting layer for the company website.
Operational ownership is concentrated within web operations and IT functions, providing a managed hosting environment that supports marketing and customer facing business functions. The use of Microsoft Azure Cloud Services on the website indicates the platform is the primary production environment for Forwards & Upwards Ltd.’s external digital interfaces.
Governance and workflow patterns observable with this implementation align with subscription level controls, role based access governance, and environment segregation for staging and production in the Microsoft Azure Cloud Services model. These governance choices support centralized cloud administration and standard release pipelines for ongoing website management under the Application Hosting and Computing Services scope.
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Forwards & Upwards Ltd.
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CFO | CXO | Finance | |
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Operations Manager | Manager | Finance | |
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Operations Manager | Manager | Finance | |
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Operations Manager | Manager | Finance | |
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COO | CXO | Finance | |
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CEO | CXO | Finance | |
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Snr. Operations Manager | Manager | Operations | |
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Head Of IT | Director | IT | |
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HR Manager | Manager | HR | |
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IT Manager | Manager | IT | |
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Apps Being Evaluated by Forwards & Upwards Ltd. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Forwards & Upwards Ltd. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Forwards & Upwards Ltd. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Forwards & Upwards Ltd. Technographics
Forwards & Upwards Ltd. is a Communications organization based in United Kingdom,
with around 350 employees and annual revenues of $14.0 million.
Forwards & Upwards Ltd. operates a diverse technology stack with applications such as
Microsoft 365, Xink and Microsoft Azure Cloud Services,
covering areas like Collaboration, Digital Signage and Application Hosting and Computing Services.
Forwards & Upwards Ltd. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Xink.
Forwards & Upwards Ltd. recently adopted applications including
Xink in 2020, Amazon CloudFront in 2018 and Amazon EC2 in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Forwards & Upwards Ltd.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Forwards & Upwards Ltd.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Forwards & Upwards Ltd. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.