Paducah, 42003, KY,
United States
Four Rivers Harley-Davidson Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Four Rivers Harley-Davidson and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12 Four Rivers Harley-Davidson employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Four Rivers Harley-Davidson has purchased the following applications: Microsoft 365 for Collaboration in 2018, Dealer Spike Search Engine Optimization for Marketing Automation in 2012, Amazon EC2 for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Four Rivers Harley-Davidson is running and its propensity to invest more and deepen its relationship with Microsoft , Dealer Spike , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Four Rivers Harley-Davidson revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Four Rivers Harley-Davidson intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dealer Spike | Legacy | Dealer Spike Search Engine Optimization | Marketing Automation | CRM | n/a | 2012 | 2012 |
In 2012, Four Rivers Harley-Davidson became a Dealer Spike customer and deployed Dealer Spike Search Engine Optimization, a Marketing Automation application. The engagement began in January 2012 and focused on digital marketing and search engine optimization for the dealership website, servicing the U.S.-based store and online storefront.
Dealer Spike Search Engine Optimization delivered a combined SEO and SEM program that emphasized ongoing campaign management, on-site search optimization, local search visibility, content targeting, and paid search activities aligned to dealership lead generation workflows. Configuration and operations were centered on iterative optimization of search campaigns and website content rather than large-scale systems integration.
Four Rivers reported lead growth from 51 leads in their first month to 178 leads within a two-year window after adding SEM, and the dealer credited steady increases in site leads and online sales in Dealer Spike press materials. The deployment primarily affected marketing and online sales functions at the dealership and established a sustained search marketing cadence for ongoing lead acquisition.
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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