Freedom Mobile (Formerly WIND MOBILE )
207 Queens Quay West, Suite 710,
Toronto, M5J 1A7, ON,
Canada
Toronto, M5J 1A7, ON,
Canada
1 877-946-3184
Media
Freedom Mobile (Formerly WIND MOBILE ) Technographics
Freedom Mobile (Formerly WIND MOBILE ) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Freedom Mobile (Formerly WIND MOBILE ) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1900 Freedom Mobile (Formerly WIND MOBILE ) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Freedom Mobile (Formerly WIND MOBILE ) has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2013, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2019, Domo for Analytics and BI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Freedom Mobile (Formerly WIND MOBILE ) is running and its propensity to invest more and deepen its relationship with Oracle , Bambora , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Freedom Mobile (Formerly WIND MOBILE ) revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Freedom Mobile (Formerly WIND MOBILE ) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Freedom Mobile (Formerly WIND MOBILE ) Tech Stack and Enterprise Applications
Freedom Mobile (Formerly WIND MOBILE ) ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2013 | 2014 |
In 2013, Freedom Mobile (Formerly WIND MOBILE) implemented Oracle E-Business Suite as its ERP Financial platform. The deployment targeted core Financials alongside Projects, Supply chain, Retail, and Procurement modules to support corporate finance and retail operations across its Canadian footprint.
Configuration work included an upgrade of Oracle E-Business Suite from 12.0.6 to 12.1.3 and the implementation of Oracle i-Expense, establishing expense reporting and project accounting flows. Functional workflows emphasized order-to-cash, procure-to-pay, project costing, and expense management consistent with ERP Financial capabilities.
Integrations centered on retail systems, including point of sale integration and a dealer retail portal connection into Oracle Supply Chain for orders, payments, and RMAs, supporting the rollout of new retail stores and dealer channels. Operational coverage spanned retail operations and finance teams based in Toronto and broader Canada regions, with interfaces and middleware orchestrating transactional data between storefronts and back-office ERP.
Governance and application ownership were managed by the Enterprise Applications manager, responsible for supply chain projects, integrations, and interface management to optimize ERP functionality. The implementation also included finance compliance work supporting IFRS15 and IFRS16 related systems and controls, embedding accounting policy requirements into Oracle E-Business Suite workflows.
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Expense Management | ERP |
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2013 | 2013 |
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Payment Processing | ERP |
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2019 | 2019 |
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Freedom Mobile (Formerly WIND MOBILE ) AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Freedom Mobile implemented LivePerson Conversational Cloud on their website. The implementation uses LivePerson Conversational Cloud within the Chatbots and Conversational AI category to deliver web-based conversational interfaces for customer engagement in Canada.
The deployment emphasizes web chat widget delivery and conversational workflow orchestration, using category-aligned functional modules such as a bot builder, intent classification, dialog management, automated routing, and live agent escalation. LivePerson Conversational Cloud is positioned to manage session continuity between automated bots and human agents and to support scripted conversation flows and AI-driven intent handling.
Operational coverage is focused on the public website and the customer service function, integrating conversational interfaces into digital support and sales touchpoints. Governance follows Chatbots and Conversational AI best practices, with centralized conversational design ownership, intent taxonomy control, escalation rules, and staged website rollout to control voice and handoff policies.
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Freedom Mobile (Formerly WIND MOBILE ) Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015, Freedom Mobile formerly WIND MOBILE implemented Domo as its Analytics and BI platform to centralize reporting across Marketing, Customer Behavior, Financial Analysis and Digital Analysis functions. Domo was positioned as the primary Analytics and BI application to consolidate visualization, KPI scorecards and self service reporting for marketing and finance stakeholders.
The implementation emphasized Domo dashboards, data visualization workbooks, consolidated data models and scheduled data ingestion pipelines consistent with Analytics and BI best practices. Configurations included role based access to dashboards, KPI and cohort reporting for customer behavior, and support for ecommerce and campaign measurement use cases within Domo.
Integrations focused on enterprise digital measurement and customer feedback sources explicitly referenced in hiring and skill requirements, including Adobe Analytics data feeds and voice of the customer tools, along with web analytics and CMS exports ingested via common web protocols such as HTTP and FTP. The deployment supported Freedom Mobiles Canadian marketing, digital analytics and finance teams, enabling cross functional reporting across customer acquisition, retention and revenue analysis.
Governance and operational staffing were established around a centralized analytics function requiring degree level credentials or equivalent experience, three to five years in measurement or analytical roles, and hands on expertise in Adobe Analytics and data visualization tools such as Domo. The implementation relied on data stewardship, defined access controls and analytical skill sets covering JavaScript and web architecture familiarity to sustain ongoing dashboard configuration and program measurement.
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Freedom Mobile (Formerly WIND MOBILE ) Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Freedom Mobile (Formerly WIND MOBILE ) Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Freedom Mobile (Formerly WIND MOBILE ) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2019 | 2019 |
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Freedom Mobile (Formerly WIND MOBILE ) ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Freedom Mobile (Formerly WIND MOBILE ) PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Freedom Mobile (Formerly WIND MOBILE ) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Network Management and Monitoring | IaaS |
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2016 | 2016 |
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Freedom Mobile (Formerly WIND MOBILE ) CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Freedom Mobile (Formerly WIND MOBILE )
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Freedom Mobile (Formerly WIND MOBILE ) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Freedom Mobile (Formerly WIND MOBILE ) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Freedom Mobile (Formerly WIND MOBILE ) digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Freedom Mobile (Formerly WIND MOBILE ) Technographics
Freedom Mobile (Formerly WIND MOBILE ) is a Media organization based in Canada,
with around 1900 employees and annual revenues of $200.0 million.
Freedom Mobile (Formerly WIND MOBILE ) operates a diverse technology stack with applications such as
Oracle E-Business Suite, LivePerson Conversational Cloud and Domo,
covering areas like ERP Financial, Chatbots and Conversational AI and Analytics and BI.
Freedom Mobile (Formerly WIND MOBILE ) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, LivePerson and Domo.
Freedom Mobile (Formerly WIND MOBILE ) recently adopted applications including
DocuSign eSignature in 2021, AppDynamics APM in 2021 and Cisco IronPort Cloud Email Security in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Freedom Mobile (Formerly WIND MOBILE )’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Freedom Mobile (Formerly WIND MOBILE )’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Freedom Mobile (Formerly WIND MOBILE ) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.