Freestar
2944 N 44th Street Suite 100,
Phoenix, 85018, AZ,
United States
Phoenix, 85018, AZ,
United States
1 480-739-1653
Professional Services
Freestar Technographics
Freestar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Freestar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Freestar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Freestar has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2018, Black Pearl Mail for Collaboration in 2020, 6sense Account Engagement Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Freestar is running and its propensity to invest more and deepen its relationship with Greenhouse , CheckR , Lattice or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Freestar revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Freestar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Freestar Tech Stack and Enterprise Applications
Freestar HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Freestar implemented Greenhouse ATS to source and hire for all positions. The Greenhouse ATS Applicant Tracking System was configured as the central recruiting platform to manage job requisitions, candidate pipelines and structured interview stages.
Implementation included creation of interview workflows and a formal screening process that incorporated technical case studies and role-specific skills assessments, aligning evaluator criteria across positions. The deployment coincided with a broader HR toolset rollout that also launched Lattice, CheckR and Predictive Index to address performance management, background screening and behavioral profiling.
Operational scope covered recruiting and HR functions across all departments, with recruiting teams and hiring managers using Greenhouse ATS for requisition management, interview orchestration and candidate scorecards. Governance introduced standardized workflow templates and screening gates, establishing consistent handoffs between sourcing, technical assessment and hiring approval.
Freestar decreased time-to-fill across all departments following the launch, and Greenhouse ATS operated as the primary Applicant Tracking System within the companys consolidated HR and recruiting technology stack.
|
|
|
|
|
BackGround Screening | HCM |
|
2018 | 2018 |
|
|
|
|
|
BackGround Screening | HCM |
|
2018 | 2018 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2018 | 2018 |
|
Freestar Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Black Pearl Mail | Legacy | Black Pearl Mail | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Freestar deployed Black Pearl Mail as a website-integrated communications layer. Black Pearl Mail is classified under the Collaboration category and is implemented on Freestar's public website to manage web-originated messaging, publisher and advertiser inquiries, and customer engagement flows. Freestar is a United States professional services company with approximately 50 employees, and the implementation is focused on site-level messaging rather than a broad enterprise rollout. The deployment architecture is site-embedded, routing incoming web messages into a centralized messaging environment and enabling shared inbox and collaboration workflows typical of Collaboration platforms. The public source shows Black Pearl Mail operating at the web front end and does not document specific external system integrations or an implementation partner. Governance and operational scope center on standardizing web contact handling for customer-facing and content teams, aligning messaging workflows with editorial and sales processes.
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
|
|
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Freestar CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, Freestar deployed the 6sense Account Engagement Platform on their website as a core Account Based Marketing capability. The 6sense Account Engagement Platform is implemented to instrument site-level visitor behavior and surface account-level intent signals, enabling account discovery and prioritization across marketing workflows.
Configuration focused on standard Account Based Marketing functional modules, including intent detection, account scoring, segmentation, and engagement orchestration. The 6sense Account Engagement Platform was configured to capture digital touchpoint data and map visitor interactions to account profiles, supporting campaign segmentation and account-based campaign orchestration within Freestars demand generation processes.
Operational coverage centers on Freestars marketing and revenue teams, with the platform deployed on the freestar.com domain to feed account engagement intelligence into downstream marketing and sales workflows. Governance emphasized structured account prioritization and campaign orchestration processes, instrumenting the website to maintain consistent data collection for account-level activation and reporting.
|
|
|
|
|
Account Based Marketing | CRM |
|
2023 | 2023 |
|
|
|
|
|
CRM | CRM |
|
2017 | 2017 |
|
|
|
|
|
Customer Experience | CRM |
|
2023 | 2023 |
|
|
|
|
|
Customer Support | CRM |
|
2023 | 2023 |
|
|
|
|
|
Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2023 | 2023 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2019 | 2019 |
|
Freestar ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
Freestar PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2023 | 2023 |
|
Freestar IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Freestar CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
|
IT Decision Makers and Key Stakeholders at Freestar
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Director People Operations | Director | HR | |
|
|
|
Director Publisher Technology | Director | IT | |
|
|
|
Co-Founder | CXO | Finance | |
|
|
|
Chief People Officer | CXO | HR | |
|
|
|
People Operations Manager | Manager | HR | |
|
|
|
Chief of Staff | CXO | Finance | |
|
|
|
CEO | CXO | Finance | |
|
Apps Being Evaluated by Freestar Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Freestar IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Freestar digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Freestar Technographics
Freestar is a Professional Services organization based in United States,
with around 50 employees and annual revenues of $30.0 million.
Freestar operates a diverse technology stack with applications such as
Greenhouse ATS, Black Pearl Mail and 6sense Account Engagement Platform,
covering areas like Applicant Tracking System, Collaboration and Account Based Marketing.
Freestar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Greenhouse, Black Pearl Mail and 6sense.
Freestar recently adopted applications including
6sense Account Engagement Platform in 2023, 6sense Account Engagement Platform in 2023 and Hotjar in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Freestar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Freestar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Freestar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.