AI Buyer Insights:

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Freethink
Location
626 E Street NW Ste 200,
Washington, 20004, DC,
United States
Website
https://www.freethink.com/
Phone
1 321-243-7108
Artw industry
Media
Employee
Revenue

Freethink Technographics

Freethink Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Freethink and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Freethink employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Freethink has purchased the following applications: Visa Authorize.Net for Payment Processing in 2021, Keywee AI Platform for Artificial Intelligence Marketing in 2020, Brightcove for Audio Video and Web Conferencing in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Freethink is running and its propensity to invest more and deepen its relationship with Visa , Keywee , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Freethink revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Freethink intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Freethink Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Visa Legacy Visa Authorize.Net Payment Processing ERP Financial Management n/a 2021 2021
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Keywee Legacy Keywee AI Platform Artificial Intelligence Marketing AI-Powered Application n/a 2020 2020
In 2020 Freethink deployed the Keywee AI Platform on its website, embedding the Keywee AI Platform to support content discovery and distribution. The implementation positions the Keywee AI Platform within Freethink’s editorial and audience development stack and aligns with the Artificial Intelligence Marketing category for content driven audience engagement. The implementation was configured around core category capabilities including automated audience targeting, creative optimization for headlines and creative variants, campaign orchestration for distribution, and performance monitoring tied to content funnels. Freethink’s use of the Keywee AI Platform emphasized content level instrumentation and campaign configuration rather than broad enterprise ERP or CRM functionality. Operational coverage centered on the public website and editorial workflows, with the Keywee AI Platform integrated into publishing pipelines and campaign planning processes. The rollout impacted editorial, audience development, and marketing teams, who used the platform to trigger and manage paid and organic distribution activities and to inform content selection and timing. Governance focused on editorial approval flows and campaign tagging to maintain content quality and consistency while enabling algorithmic optimization. The implementation narrative shows a web‑centric deployment of the Keywee AI Platform for Freethink, with technical integration points limited to content publishing and distribution channels rather than company wide back office systems.
Artificial Intelligence Marketing AI-Powered Application 2023 2023
Chatbots and Conversational AI AI-Powered Application 2018 2018
Chatbots and Conversational AI AI-Powered Application 2023 2023
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Brightcove Legacy Brightcove Audio Video and Web Conferencing Collaboration n/a 2024 2024
Collaboration Collaboration 2018 2018
Collaboration Collaboration 2022 2022
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application, Web and Enterprise Search Content Management 2020 2020
Video Editing Content Management 2019 2019
Web Content Management Content Management 2025 2025
Web Content Management Content Management 2022 2022
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Shipping Management eCommerce 2021 2021
Shipping Management eCommerce 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2021 2021
CRM CRM 2023 2023
Customer Engagement CRM 2025 2025
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2023 2023
Digital Advertising Platform CRM 2023 2023
Digital Advertising Platform CRM 2024 2024
Lead Generation CRM 2019 2019
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2019 2019
Marketing Analytics CRM 2022 2022
Marketing Analytics CRM 2023 2023
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2019 2019
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2019 2019
Marketing Automation CRM 2023 2023
Marketing Automation CRM 2023 2023
Marketing Automation CRM 2025 2025
Tag Management CRM 2018 2018
Tag Management CRM 2018 2018
Tag Management CRM 2021 2021
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2019 2019
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
Cloud Storage IaaS 2019 2019
Content Delivery Network IaaS 2016 2016
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2022 2022
Digital Workspace IaaS 2017 2017
Domain Name System (DNS) IaaS 2018 2018
Domain Name System (DNS) IaaS 2020 2020
Domain Name System (DNS) IaaS 2025 2025
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2020 2020
Identity and Access Management (IAM) CyberSecurity 2021 2021
Identity and Access Management (IAM) CyberSecurity 2023 2023
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Secure Sockets Layer (SSL) CyberSecurity 2020 2020
IT Decision Makers and Key Stakeholders at Freethink
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Freethink Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Freethink Technographics

Freethink is a Media organization based in United States, with around 150 employees and annual revenues of $50.0 million.

Freethink operates a diverse technology stack with applications such as Visa Authorize.Net, Keywee AI Platform and Brightcove, covering areas like Payment Processing, Artificial Intelligence Marketing and Audio Video and Web Conferencing.

Freethink has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Visa, Keywee and Brightcove.

Freethink recently adopted applications including WordPress in 2025, Insticator in 2025 and Salesforce Pardot in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Freethink’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Freethink’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Freethink technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.