Freethink is a Media organization based in United States, with around 150 employees and annual revenues of $50.0 million.

What enterprise applications does Freethink use?

Freethink operates a diverse technology stack with applications such as Visa Authorize.Net, Keywee AI Platform and Brightcove, covering areas like Payment Processing, Artificial Intelligence Marketing and Audio Video and Web Conferencing.

What digital transformation initiatives has Freethink undertaken?

Freethink has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Visa, Keywee and Brightcove.

What are the most recent software purchases made by Freethink?

Freethink recently adopted applications including WordPress in 2025, Insticator in 2025 and Salesforce Pardot in 2025, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at Freethink?

APPS RUN THE WORLD maintains an up-to-date database of Freethink’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track Freethink’s IT investments?

Our research team continuously updates Freethink’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by Freethink?

Subscribe to APPS RUN THE WORLD to access the complete Freethink technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Freethink Technographics, Software Purchases, AI and Digital Transformation Initiatives

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● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

Freethink Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Freethink and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Freethink employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Freethink has purchased the following applications: Visa Authorize.Net for Payment Processing in 2021, Keywee AI Platform for Artificial Intelligence Marketing in 2020, Brightcove for Audio Video and Web Conferencing in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Freethink is running and its propensity to invest more and deepen its relationship with Visa , Keywee , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Freethink revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Freethink intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Visa	Legacy	Visa Authorize.Net	Payment Processing	ERP	n/a	2021	2021

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Visa

Legacy

Visa Authorize.Net

Payment Processing

ERP

n/a

2021

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Keywee	Legacy	Keywee AI Platform	Artificial Intelligence Marketing	AI-Powered Application	n/a	2020	2020	In 2020 Freethink deployed the Keywee AI Platform on its website, embedding the Keywee AI Platform to support content discovery and distribution. The implementation positions the Keywee AI Platform within Freethink’s editorial and audience development stack and aligns with the Artificial Intelligence Marketing category for content driven audience engagement. The implementation was configured around core category capabilities including automated audience targeting, creative optimization for headlines and creative variants, campaign orchestration for distribution, and performance monitoring tied to content funnels. Freethink’s use of the Keywee AI Platform emphasized content level instrumentation and campaign configuration rather than broad enterprise ERP or CRM functionality. Operational coverage centered on the public website and editorial workflows, with the Keywee AI Platform integrated into publishing pipelines and campaign planning processes. The rollout impacted editorial, audience development, and marketing teams, who used the platform to trigger and manage paid and organic distribution activities and to inform content selection and timing. Governance focused on editorial approval flows and campaign tagging to maintain content quality and consistency while enabling algorithmic optimization. The implementation narrative shows a web‑centric deployment of the Keywee AI Platform for Freethink, with technical integration points limited to content publishing and distribution channels rather than company wide back office systems.
			Artificial Intelligence Marketing	AI-Powered Application		2023	2023
			Chatbots and Conversational AI	AI-Powered Application		2018	2018
			Chatbots and Conversational AI	AI-Powered Application		2023	2023

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Keywee

Legacy

Keywee AI Platform

Artificial Intelligence Marketing

AI-Powered Application

n/a

2020

In 2020 Freethink deployed the Keywee AI Platform on its website, embedding the Keywee AI Platform to support content discovery and distribution. The implementation positions the Keywee AI Platform within Freethink’s editorial and audience development stack and aligns with the Artificial Intelligence Marketing category for content driven audience engagement. The implementation was configured around core category capabilities including automated audience targeting, creative optimization for headlines and creative variants, campaign orchestration for distribution, and performance monitoring tied to content funnels. Freethink’s use of the Keywee AI Platform emphasized content level instrumentation and campaign configuration rather than broad enterprise ERP or CRM functionality. Operational coverage centered on the public website and editorial workflows, with the Keywee AI Platform integrated into publishing pipelines and campaign planning processes. The rollout impacted editorial, audience development, and marketing teams, who used the platform to trigger and manage paid and organic distribution activities and to inform content selection and timing. Governance focused on editorial approval flows and campaign tagging to maintain content quality and consistency while enabling algorithmic optimization. The implementation narrative shows a web‑centric deployment of the Keywee AI Platform for Freethink, with technical integration points limited to content publishing and distribution channels rather than company wide back office systems.

Artificial Intelligence Marketing

AI-Powered Application

2023

Chatbots and Conversational AI

AI-Powered Application

2018

Chatbots and Conversational AI

AI-Powered Application

2023

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live
Brightcove	Legacy	Brightcove	Audio Video and Web Conferencing	Collaboration	n/a	2024	2024
			Collaboration	Collaboration		2018	2018
			Collaboration	Collaboration		2022	2022