Freshly
115 East 23rd St.,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 184-437-7459
Consumer Packaged Goods
Freshly Technographics
Freshly Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Freshly and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Freshly employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Freshly has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2018, Lever by Employ for Applicant Tracking System in 2018, Zendesk Chat for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Freshly is running and its propensity to invest more and deepen its relationship with Microsoft , Stripe , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Freshly revenues, which have grown to $450.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Freshly intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Freshly Tech Stack and Enterprise Applications
Freshly ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018 Freshly implemented Microsoft Dynamics NAV as its ERP Financial platform to consolidate core accounting and financial management. The deployment positioned Microsoft Dynamics NAV to support ledger management, statutory reporting and transaction processing for the company's finance organization.
Configuration work focused on General Ledger, Accounts Payable, Accounts Receivable, inventory valuation and purchasing modules, and included procure-to-pay and order-to-cash financial workflows. Microsoft Dynamics NAV was configured to centralize the chart of accounts, automate posting rules and standardize financial reporting templates used by the finance team.
Freshly led an initiative to bring Microsoft Dynamics NAV cloud hosting in-house from a third party vendor, transitioning hosting responsibilities to internal IT operations. The deployment architecture centralized the application in the company managed cloud environment and standardized operational controls including provisioning, monitoring, backup and patch management for Microsoft Dynamics NAV.
Rollout and operational coverage targeted finance, accounting and procurement functions within Freshly, establishing change control, release management and internal support processes to govern the in-house hosted ERP Financial environment. Operational ownership shifted to internal teams to align financial workflows with corporate governance and IT operations.
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
Freshly HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018 Freshly implemented Lever by Employ as its Applicant Tracking System. The deployment established a centralized recruiting platform for the consumer packaged goods company with roughly 2000 employees, aligning talent acquisition workflows with the careers presence on Freshly's public website.
Lever by Employ was configured to support standard ATS functional modules, including job posting and candidate capture on the careers site, candidate pipeline management, interview scheduling, and offer tracking. The implementation included configurable interview pipelines and role based permissions to separate recruiter and hiring manager responsibilities, and Lever by Employ's reporting and activity tracking capabilities were adopted to standardize hiring stage visibility and compliance record keeping.
Lever by Employ is used on Freshly's website to surface job openings and directly capture applicant information into the ATS feeding recruiter workflows. Operational ownership sits with corporate recruiting and hiring managers across functions, and governance focused on enforcing consistent interview stages, approval workflows, and access controls within the Applicant Tracking System.
|
|
|
|
|
Employee Engagement | HCM |
|
2019 | 2019 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2019 | 2019 |
|
Freshly AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Freshly deployed Zendesk Chat on its public website as its Chatbots and Conversational AI solution, embedding the Zendesk Chat web widget to provide real time conversational touchpoints for customers. The implementation positioned Zendesk Chat as the front line of customer engagement, with deployment focused on the consumer facing web properties accessible to U.S. customers.
The Zendesk Chat implementation centered on standard conversational modules including a website embedded chat widget, an agent facing console for live chat handling, session transcript capture, routing rules and canned response libraries to standardize agent replies. Configuration work emphasized chat routing and queue management, concurrent session handling, and transcript retention settings consistent with customer support operational requirements.
Operational coverage focused on customer care and order support workflows, supporting Freshly’s consumer packaged goods customer service teams in the United States. Chat interactions were instrumented to feed agent workflows and create a persistent transcript record for follow up, aligning live chat activity with existing customer service processes.
Governance and rollout included centralized administration of agent accounts and messaging templates, staged enablement of chat across web pages, and operational training for support staff to standardize response protocols and escalation paths. The deployment established conversational channels and governance to ensure consistent handling of consumer inquiries through Zendesk Chat within Freshly’s support organization.
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2021 | 2021 |
|
Freshly Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
Freshly Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2022 | 2022 |
|
Freshly CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Data Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2016 | 2016 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Freshly ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2020 | 2020 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2020 | 2020 |
|
Freshly TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
|
Freshly PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2016 | 2016 |
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
Freshly IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Digital Workspace | IaaS |
|
2020 | 2020 |
|
Freshly CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Freshly
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Freshly Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Freshly IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Freshly digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Freshly Technographics
Freshly is a Consumer Packaged Goods organization based in United States,
with around 2000 employees and annual revenues of $450.0 million.
Freshly operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Lever by Employ and Zendesk Chat,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Freshly has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Employ and Zendesk.
Freshly recently adopted applications including
DocuSign eSignature in 2022, Ada AI Chatbot in 2021 and Attentive in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Freshly’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Freshly’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Freshly technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.