Freshmax
Freshmax Technographics
Freshmax Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Freshmax and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Freshmax employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Freshmax has purchased the following applications: MYOB Greentree for ERP Financial in 2023, Access Attache Payroll for Payroll in 2020, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Freshmax is running and its propensity to invest more and deepen its relationship with MYOB , The Access Group , Tanda or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Freshmax revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Freshmax intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Freshmax Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MYOB | Legacy | MYOB Greentree | ERP Financial | ERP Financial Management | n/a | 2023 | 2023 |
In 2023 Freshmax implemented MYOB Greentree as its core ERP Financial system to support accounts payable and accounts receivable workflows across its national produce distribution operations. The deployment targeted the finance team based in Marsden Park NSW, with transaction handling responsibilities spanning the Valleyfresh and Freshmax Direct business streams and coordination with the Melbourne team and Freshmax Head Office reporting lines.
The MYOB Greentree implementation encompassed standard ERP Financial capabilities, including accounts payable invoice entry and matching, accounts receivable invoicing and end of day sales order processing, creditor reconciliation, and audit trail controls. Configuration work emphasized freight invoice matching for NSW operations, monthly reconciliation of major creditor accounts, and structured handling of AP shared inbox workflows to centralize invoice processing and maintain data integrity for financial reporting.
Operational integrations and transactional touchpoints were explicitly scoped to support retailer portal interactions and creditor statement reconciliation. The implementation includes processes for uploading invoices to Coles and Woolworths portals from MYOB Greentree, transaction handoff for shipping and pre packing workflows, and coordination of invoice uploads tied to Freshmax Direct sales channels. These integrations reflect direct retail portal connectivity requirements and ongoing reconciliation with freight company statements as part of accounts payable procedures.
Governance and process changes centered on embedding system controls to ensure the security of financial systems and the integrity of audit trails, aligning daily AP and AR tasks with monthly reporting and year end audit assistance workflows. Role level responsibilities were formalized under the Financial Controller, with expectations for intermediate to advanced Excel skills and familiarity with Greentree software to sustain routine reconciliations, portal uploads, and adherence to financial policies and procedures.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Access Group | Legacy | Access Attache Payroll | Payroll | HCM | n/a | 2020 | 2020 |
In 2020 Freshmax implemented Access Attache Payroll from The Access Group as its primary Payroll application. The deployment established Access Attache Payroll to support end to end weekly and monthly payroll processing for the retail operation, with the application named Access Attache Payroll referenced directly in operational payroll workflows.
The implementation covered core payroll modules and functional capabilities including payroll calculation and processing, Single Touch Payroll reporting, lodgement and payment workflows for Superannuation, Payroll Tax, PAYG and WorkCover, and support for award interpretation under the Clerks Award and Storage Services and Wholesale Award. Financial controls related to invoice allocation, coding, GST treatment and batch payment entry were executed alongside payroll routines to maintain consistency between accounts payable and payroll accounting.
Access Attache Payroll was integrated with time and attendance sources explicitly cited in operational notes, namely BioStar2 TA and Tanda, to drive accurate time capture into payroll runs. Reporting outputs from Access Attache Payroll were used to generate weekly information to support reporting, budgeting and forecasting activities, and STP reporting channels were used for statutory submissions.
Operational governance emphasized adherence to quality standards and deadlines, correcting errors in both accounts payable and payroll processes, management of open payable ledgers and actioning disputes. The Accounts and Payroll Manager role operated the system in Melbourne Victoria Australia and managed daily payments in both foreign and local currencies as part of the implemented payroll and accounts payable processes.
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Time and Attendance | HCM |
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2020 | 2020 |
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Time and Attendance | HCM |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Freshmax implemented Microsoft 365 to support Collaboration across its organization. The deployment is visible on Freshmax's website, indicating active use of Microsoft 365 as the primary collaboration platform for the Australian retailer and its roughly 300 employees.
Microsoft 365 is a cloud first Collaboration suite that provides core capabilities such as enterprise email, real time chat and meetings, document libraries, and cloud file sync which align to collaboration workflows. Deployments of Microsoft 365 commonly involve tenant configuration for Exchange Online, Microsoft Teams, SharePoint and OneDrive, with administrative controls applied to manage user provisioning, security baselines, and content lifecycle.
Operational coverage for a 300 person retailer like Freshmax typically spans corporate departments including merchandising, supply chain, finance and store operations where collaboration tooling standardizes communication and document workflows. Governance in such Microsoft 365 implementations focuses on identity and access management, role based permissions and content classification policies to support secure Collaboration across the business functions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Freshmax
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Freshmax Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Freshmax Technographics
Freshmax is a Retail organization based in Australia,
with around 300 employees and annual revenues of $50.0 million.
Freshmax operates a diverse technology stack with applications such as
MYOB Greentree, Access Attache Payroll and Microsoft 365,
covering areas like ERP Financial, Payroll and Collaboration.
Freshmax has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MYOB, The Access Group and Microsoft.
Freshmax recently adopted applications including
MYOB Greentree in 2023, Access Attache Payroll in 2020 and Tanda Rostering and Attendance in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Freshmax’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Freshmax’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Freshmax technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.