Friendlyway
Feringastrasse 9,
Unterfohring, 85774,
Germany
Unterfohring, 85774,
Germany
49 89 959791340
Distribution
Friendlyway Technographics
Friendlyway Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Friendlyway and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 18 Friendlyway employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Friendlyway has purchased the following applications: Microsoft 365 for Collaboration in 2015, Hubspot Marketing Automation for Marketing Automation in 2022, Atlassian Jira Service Desk for IT Service Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Friendlyway is running and its propensity to invest more and deepen its relationship with Microsoft , HubSpot , Brevo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Friendlyway revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Friendlyway intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Friendlyway Tech Stack and Enterprise Applications
Friendlyway Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Friendlyway implemented Microsoft 365 to provide Collaboration capabilities across the small German distribution firm. The company's public website assets indicate active use of Microsoft 365 as part of its digital workplace footprint.
The Microsoft 365 deployment focused on core collaboration modules including Exchange Online email, SharePoint Online document management, OneDrive file sync and Microsoft Teams for team communications and meetings. Configuration emphasized a lightweight cloud first setup appropriate for an 18 person organization, with mailbox provisioning, shared document libraries and basic collaboration governance. Microsoft 365 was positioned to standardize content creation, version control and internal communications.
Operational coverage centered on sales, operations and administrative functions within Friendlyway, where the suite supported email, document workflows and cross functional team coordination. Governance relied on Microsoft 365 built in identity and access controls to centralize account management and enforce standard sharing policies across users. The implementation represents a company wide Collaboration deployment using Microsoft 365 to unify core business communications and document handling.
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Friendlyway CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Friendlyway implemented Hubspot Marketing Automation on its public website. Hubspot Marketing Automation is deployed as the company’s primary Marketing Automation capability to support online lead capture for the Germany-based distribution business.
The implementation emphasizes standard Marketing Automation modules, including web forms and landing pages, email campaign orchestration, segmented contact lists, automated workflows for lead nurturing, and tracking analytics tied to page events. Configuration appears focused on website-embedded tracking and form capture, with content templates and campaign automation used to manage recurring promotional and informational communications.
Operational coverage centers on marketing-led activities with handoff into sales follow-up, reflecting a small centralized administration model appropriate for an 18-employee firm. Governance and rollout are organized around web-based SaaS administration, staged content and workflow templates, and routine campaign review, with the Hubspot Marketing Automation instance serving as the hub for contact capture and multi-channel campaign orchestration.
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Marketing Automation | CRM |
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2019 | 2019 |
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Friendlyway ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2019 | 2019 |
In 2019 Friendlyway implemented Atlassian Jira Service Desk as a customer-facing service portal on its website. The implementation places Atlassian Jira Service Desk squarely within IT Service Management to handle external support and order-related inquiries for the Germany-based distribution company with 18 employees. The web-embedded portal provides request submission, status tracking, and a lightweight self-service entry point for customers.
Configuration emphasized core IT Service Management workflows, including incident management, service request fulfillment, request queues, SLA definitions, and a knowledge base to enable self-service. Role-based agent access and ticket routing were configured to align a small internal support team with customer-facing queues, and workflow automation was applied to triage and escalate issues. The deployment is instrumented through the company website as the primary external support channel, and governance centers on queue ownership and lightweight change control for request types to keep operational overhead appropriate for a small organization.
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Friendlyway IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Friendlyway
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Friendlyway Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Friendlyway IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Friendlyway digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Friendlyway Technographics
Friendlyway is a Distribution organization based in Germany,
with around 18 employees and annual revenues of $2.0 million.
Friendlyway operates a diverse technology stack with applications such as
Microsoft 365, Hubspot Marketing Automation and Atlassian Jira Service Desk,
covering areas like Collaboration, Marketing Automation and IT Service Management.
Friendlyway has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, HubSpot and Atlassian.
Friendlyway recently adopted applications including
Hubspot Marketing Automation in 2022, Cloudflare CDN in 2022 and SendinBlue in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Friendlyway’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Friendlyway’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Friendlyway technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.