Trappenkamp, 24610,
Germany
Friesen-Apotheken Germany Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Friesen-Apotheken Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Friesen-Apotheken Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Friesen-Apotheken Germany has purchased the following applications: PayPal Braintree for Payment Processing in 2015, Microsoft 365 for Collaboration in 2020, Conductrics Platform for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Friesen-Apotheken Germany is running and its propensity to invest more and deepen its relationship with PayPal , Klarna , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Friesen-Apotheken Germany revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Friesen-Apotheken Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2015 | 2015 |
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Payment Processing | ERP Financial Management |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conductrics | Legacy | Conductrics Platform | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Friesen-Apotheken Germany implemented the Conductrics Platform as a Customer Experience solution. The implementation targeted a compact retail pharmacy chain operating multiple outlets with integrated ordering, botendienst and inventory processes, positioning the Conductrics Platform to centralize experimentation and personalization across digital touchpoints and support in-store engagement.
Configuration emphasized the Conductrics Platform's experimentation and personalization capabilities, including A/B and multivariate testing, rule based segmentation and real time decisioning to orchestrate customer journeys. Setup included user segmentation, campaign targeting and decisioning workflows mapped to ordering and customer service touchpoints, scaled to the operational footprint of a 40 employee organization.
Integrations linked the Conductrics Platform with CGM WINAPO pharmacy systems as noted on CGM product pages, aligning experimentation signals with ordering, inventory and botendienst processes. Operational coverage included ecommerce channels and in-store workflows, affecting customer service, store operations and fulfillment coordination, while analytics and reporting were surfaced through Conductrics decision logs alongside existing pharmacy operational dashboards.
Rollout governance was structured around a small cross functional team from marketing and store operations, using phased deployment across outlets and iterative test plans to limit disruption. Change controls focused on experiment approval, data capture standards and decisioning rules to maintain consistent customer experience across digital and physical touchpoints, embedding the Conductrics Platform within Friesen-Apotheken Germany Customer Experience tooling.
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Domain Name System (DNS) | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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