Fruit of the Loom
One Fruit of The Loom Drive,
Bowling Green, 42103, KY,
United States
Bowling Green, 42103, KY,
United States
1 855-253-4534
Retail
Fruit of the Loom Technographics
Fruit of the Loom Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fruit of the Loom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 32400 Fruit of the Loom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fruit of the Loom has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2018, Purelyhr Time-Clock for Time and Attendance in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fruit of the Loom is running and its propensity to invest more and deepen its relationship with Oracle , Ordergroove , PurelyHR or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fruit of the Loom revenues, which have grown to $3.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fruit of the Loom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fruit of the Loom Tech Stack and Enterprise Applications
Fruit of the Loom ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Oracle E-Business Suite | Oracle Cloud ERP | ERP Financial | ERP | Inoapps | 2018 | 2019 |
In 2018 Fruit of the Loom implemented Oracle Cloud ERP as its ERP Financial platform for corporate finance operations, aligning the program with its enterprise reporting and control objectives. The implementation covered the finance organization of the retail company that operates with 32,400 employees and annual revenue of $3,000,000,000, and used Oracle Cloud ERP as the central application for financial management.
The deployment targeted core ERP Financial capabilities typical of the category, including general ledger, accounts payable, accounts receivable, fixed assets, cash management, and consolidated financial reporting and close. Configuration emphasis included finance process standardization, automated period close workflows, and the introduction of automation to reduce manual reconciliations through robotic process automation and AI assisted validation embedded alongside Oracle Cloud ERP.
Data migration and system integration were executed as a staged migration from Oracle E-Business Suite, using Inoapps In2Cloud methodology to orchestrate cutover sequencing and data conversion. Inoapps acted as the system integrator, applying RPA for repetitive data transformation tasks and AI techniques to flag reconciliation exceptions, while Oracle Cloud ERP served as the single financial system of record.
Governance for the rollout was structured around a phased finance rollout and change control procedures, with process owners accountable for new workflow adoption and configuration governance. The program was designed to accelerate and de-risk the move to cloud, and to prioritize on-time, on-budget delivery and user adoption through combined methodology, automation, and focused operational governance.
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Subscription and Recurring Billing | ERP |
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2019 | 2019 |
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Fruit of the Loom HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PurelyHR | Legacy | Purelyhr Time-Clock | Time and Attendance | HCM | n/a | 2021 | 2021 |
In 2021, Fruit of the Loom appears among customer logos on PurelyHR product pages, indicating the company uses PurelyHR for HR and time processes in the United States. Purelyhr Time-Clock is the inferred application in the Time and Attendance category based on that vendor marketing placement, and module level adoption and timeline are estimates derived from the marketing presence.
The Purelyhr Time-Clock implementation for Time and Attendance would be expected to centralize time capture and clock in and out operations, standardize attendance tracking and absence visibility, and provide time reporting and payroll export workflows commonly associated with enterprise time systems. Configuration is likely focused on US payroll cycles, time rounding rules, and manager approval chains that align with HR and payroll operational workflows.
Marketing placement on the PurelyHR absence tracker pages suggests coordination between time clock and absence management capabilities within the broader PurelyHR suite, implying integrated attendance and absence reporting for HR and payroll teams. Governance would typically place HR administrators and payroll teams in configuration and approval roles, with deployment scoped to United States operations, and the implementation year remains an estimate based on vendor marketing rather than a confirmed client statement.
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Fruit of the Loom Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017 Fruit Of The Loom implemented Cisco Webex Meetings. The deployment exposes Cisco Webex Meetings on the company website to provide Audio Video and Web Conferencing capabilities for web-based collaboration and external engagement. Cisco Webex Meetings is used as a browser-accessible, cloud-hosted meeting client delivering real-time video and audio, screen sharing, meeting recording, and meeting controls consistent with standard conference workflows.
The implementation is scoped to website-driven meeting access for employees, suppliers, partners, and customers, supporting scheduled and ad hoc join flows directly from Fruit Of The Loom web pages. Governance and access are managed through Webex site configuration and administrative controls to align meeting policies and attendee management with corporate collaboration requirements. Functional terminology aligns to Audio Video and Web Conferencing practices, including meeting scheduling, attendee authentication, host controls, and session recording managed via the Cisco Webex Meetings platform.
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Fruit of the Loom Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2025 | 2025 |
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Fruit of the Loom eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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Fruit of the Loom CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Loyalty | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2024 | 2024 |
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Fruit of the Loom EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2016 | 2017 |
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Fruit of the Loom ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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Fruit of the Loom PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Fashion PLM | PLM and Engineering |
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2015 | 2015 |
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Fruit of the Loom PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Fruit of the Loom IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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SD-WAN | IaaS |
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2017 | 2018 |
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Fruit of the Loom CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Fruit of the Loom
| First Name | Last Name | Title | Function | Department | Phone | |
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VP of IT | VP | IT | |
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Director International Tax | Director | Finance | |
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Director of State Taxes | Director | Finance | |
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EVP, Chief Information Officer (CIO) and Chief Digital Officer (CDO) | CXO | IT | |
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Finance Manager | Manager | Finance | |
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Director - Sourcing | Director | Procurement | |
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Apps Being Evaluated by Fruit of the Loom Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fruit of the Loom IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fruit of the Loom digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Fruit of the Loom Technographics
Fruit of the Loom is a Retail organization based in United States,
with around 32400 employees and annual revenues of $3.00 billion.
Fruit of the Loom operates a diverse technology stack with applications such as
Oracle Cloud ERP, Purelyhr Time-Clock and Cisco Webex Meetings,
covering areas like ERP Financial, Time and Attendance and Audio Video and Web Conferencing.
Fruit of the Loom has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, PurelyHR and Cisco Systems.
Fruit of the Loom recently adopted applications including
ServiceNow ITSM in 2022, Purelyhr Time-Clock in 2021 and True Fit in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fruit of the Loom’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fruit of the Loom’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fruit of the Loom technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.