Fruit of the Loom
One Fruit of The Loom Drive,
Bowling Green, 42103, KY,
United States
Bowling Green, 42103, KY,
United States
1 855-253-4534
Retail
Fruit of the Loom Technographics
Fruit of the Loom Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fruit of the Loom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 32400 Fruit of the Loom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fruit of the Loom has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2012, Purelyhr Time-Clock for Time and Attendance in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fruit of the Loom is running and its propensity to invest more and deepen its relationship with Oracle , Ordergroove , PurelyHR or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fruit of the Loom revenues, which have grown to $3.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fruit of the Loom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fruit of the Loom Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP Financial Management | n/a | 2012 | 2012 |
In 2012 Fruit of the Loom implemented Oracle E-Business Suite as its ERP Financial platform for corporate finance and accounting functions. The deployment was positioned to provide a single source of record for financial transactions and statutory reporting across the enterprise.
Implementation focused on core financial modules within Oracle E-Business Suite, including general ledger, accounts payable, accounts receivable, fixed assets and cash management, with configuration for multi currency processing and consolidated chart of accounts. The deployment included financial reporting and period close controls, and standard functional workflows for invoice to pay, order to cash accounting, asset capitalization and month end close orchestration.
The technical footprint used a centralized Oracle E-Business Suite application tier and Oracle database tier to host transaction processing and batch financial workflows, aligned with Fruit of the Looms existing IT infrastructure. Role based access controls, audit trails and automated batch posting were used to support accounting controls and regulatory record keeping.
Operational governance emphasized centralized financial process ownership and standardized accounting procedures, with change governance to manage chart of accounts, period close calendars and user role provisioning. The implementation targeted enterprise finance, treasury and corporate accounting functions, using Oracle E-Business Suite as the primary ERP Financial system for those business functions.
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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Subscription and Recurring Billing | ERP Financial Management |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PurelyHR | Legacy | Purelyhr Time-Clock | Time and Attendance | HCM | n/a | 2021 | 2021 |
In 2021, Fruit of the Loom appears among customer logos on PurelyHR product pages, indicating the company uses PurelyHR for HR and time processes in the United States. Purelyhr Time-Clock is the inferred application in the Time and Attendance category based on that vendor marketing placement, and module level adoption and timeline are estimates derived from the marketing presence.
The Purelyhr Time-Clock implementation for Time and Attendance would be expected to centralize time capture and clock in and out operations, standardize attendance tracking and absence visibility, and provide time reporting and payroll export workflows commonly associated with enterprise time systems. Configuration is likely focused on US payroll cycles, time rounding rules, and manager approval chains that align with HR and payroll operational workflows.
Marketing placement on the PurelyHR absence tracker pages suggests coordination between time clock and absence management capabilities within the broader PurelyHR suite, implying integrated attendance and absence reporting for HR and payroll teams. Governance would typically place HR administrators and payroll teams in configuration and approval roles, with deployment scoped to United States operations, and the implementation year remains an estimate based on vendor marketing rather than a confirmed client statement.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017 Fruit Of The Loom implemented Cisco Webex Meetings. The deployment exposes Cisco Webex Meetings on the company website to provide Audio Video and Web Conferencing capabilities for web-based collaboration and external engagement. Cisco Webex Meetings is used as a browser-accessible, cloud-hosted meeting client delivering real-time video and audio, screen sharing, meeting recording, and meeting controls consistent with standard conference workflows.
The implementation is scoped to website-driven meeting access for employees, suppliers, partners, and customers, supporting scheduled and ad hoc join flows directly from Fruit Of The Loom web pages. Governance and access are managed through Webex site configuration and administrative controls to align meeting policies and attendee management with corporate collaboration requirements. Functional terminology aligns to Audio Video and Web Conferencing practices, including meeting scheduling, attendee authentication, host controls, and session recording managed via the Cisco Webex Meetings platform.
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2025 | 2025 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Loyalty | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2024 | 2024 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2016 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Fashion PLM | PLM and Engineering |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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SD-WAN | IaaS |
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2017 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Fruit of the Loom
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Fruit of the Loom Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fruit of the Loom IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fruit of the Loom digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Fruit of the Loom Technographics
Fruit of the Loom is a Retail organization based in United States,
with around 32400 employees and annual revenues of $3.00 billion.
Fruit of the Loom operates a diverse technology stack with applications such as
Oracle E-Business Suite, Purelyhr Time-Clock and Cisco Webex Meetings,
covering areas like ERP Financial, Time and Attendance and Audio Video and Web Conferencing.
Fruit of the Loom has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, PurelyHR and Cisco Systems.
Fruit of the Loom recently adopted applications including
ServiceNow ITSM in 2022, Purelyhr Time-Clock in 2021 and True Fit in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fruit of the Loom’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fruit of the Loom’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fruit of the Loom technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.