Hong Kong, n/a,
Hong Kong
Fruitsmama Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Fruitsmama and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Fruitsmama employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fruitsmama has purchased the following applications: Wix.com for Web Content Management in 2022, Boutir for eCommerce in 2020, Sentry for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fruitsmama is running and its propensity to invest more and deepen its relationship with Wix.com , Boutir , Functional Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fruitsmama revenues, which have grown to $1.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fruitsmama intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wix.com | Legacy | Wix.com | Web Content Management | Content Management | n/a | 2022 | 2022 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Boutir | Legacy | Boutir | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Fruitsmama deployed Boutir on its website, adopting the Boutir eCommerce platform to operate its online storefront in Hong Kong. The deployment supports a single site web first storefront for a 10 employee retail operation, centralizing online merchandising and direct to consumer sales on fruitsmama.com.
Configuration emphasized storefront and catalog management, SKU level inventory, pricing, and checkout workflows consistent with eCommerce platforms, with Boutir providing templated product pages and content management. Order management and basic fulfillment orchestration were implemented to route web checkout transactions into operational workflows handled by a small in house team.
Boutir is embedded into the company website and instrumented for web analytics, payment gateways, and shipping or fulfillment connectors where supported by the platform, providing operational coverage across sales, marketing, merchandising, and customer service functions. Governance is centralized with a small number of employees responsible for catalog updates, promotions, and order processing, matching the scale and operational profile of a Hong Kong based retailer.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Functional Software | Legacy | Sentry | Application Performance Management | ITSM | n/a | 2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
|
2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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