AI Buyer Insights:

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● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

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● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

FunnyFuzzy
Location
291 Brighton Road,
South Croydon, CR2 6EQ,
United Kingdom
Website
https://www.funnyfuzzy.co.uk/
Phone
n/a
Artw industry
Retail
Employee
Revenue

FunnyFuzzy Technographics

FunnyFuzzy Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by FunnyFuzzy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 FunnyFuzzy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that FunnyFuzzy has purchased the following applications: SmartPush for Marketing Automation in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems FunnyFuzzy is running and its propensity to invest more and deepen its relationship with SmartPush or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing FunnyFuzzy revenues, which have grown to $37.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FunnyFuzzy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

FunnyFuzzy Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SmartPush Legacy SmartPush Marketing Automation CRM n/a 2024 2024
In 2024 FunnyFuzzy implemented SmartPush for Marketing Automation to deploy AI driven email automation and segmentation across its retail marketing function. The deployment targeted FunnyFuzzy's United Kingdom and cross border direct to consumer channel and was led by the marketing organization, with an emphasis on converting promotional mailings into pet centric content and lifecycle flows. SmartPush was configured to run email/SMS automations, AI driven segmentation, and lifecycle orchestration, with content personalization rules steering message selection and cadence. Functional workflows included lifecycle flows such as welcome and reengagement sequences and promotional cadences, translating marketing creative into automated sends coordinated by SmartPush. Rollout covered the DTC channel in the UK and cross border markets with governance focused on segmentation rule management and marketing approval workflows. Reported outcomes for the SmartPush implementation included open rates of approximately 55 percent, automation sourced revenue representing about 59 percent of the SmartPush channel, and an advertised 124x ROI, linking SmartPush Marketing Automation directly to FunnyFuzzy marketing operations.
IT Decision Makers and Key Stakeholders at FunnyFuzzy
First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by FunnyFuzzy Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD FunnyFuzzy Technographics

FunnyFuzzy is a Retail organization based in United Kingdom, with around 120 employees and annual revenues of $37.0 million.

FunnyFuzzy operates a diverse technology stack with applications such as SmartPush, covering areas like Marketing Automation.

FunnyFuzzy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SmartPush.

FunnyFuzzy recently adopted applications including SmartPush in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of FunnyFuzzy’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates FunnyFuzzy’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete FunnyFuzzy technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.