FC Barcelona
ArÃstides Maillol s/n,
Barcelona, 8028,
Spain
Barcelona, 8028,
Spain
34 93 496 36 00
Leisure and Hospitality
FC Barcelona Technographics
FC Barcelona Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by FC Barcelona and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 FC Barcelona employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FC Barcelona has purchased the following applications: Stats Perform Opta for Predictive Analytics in 2023, Chiliz Chain for Blockchain Platform in 2020, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FC Barcelona is running and its propensity to invest more and deepen its relationship with Stats Perform , Chiliz , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FC Barcelona revenues, which have grown to $1.05 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FC Barcelona intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
FC Barcelona Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stats Perform | Legacy | Stats Perform Opta | Predictive Analytics | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, FC Barcelona deployed Stats Perform Opta as a Predictive Analytics capability to support fan engagement and club media operations in Spain. The deployment targeted a season-long content program, converting matchday Opta goal-sequence data into the Best Built Goal sponsor series for Stanley Tools across the 2023/24 season. The implementation focused on delivering automated, event-driven content for matchdays and creating new commercial inventory for the club.
FC Barcelona ingested Opta event feeds via OptaAI Studio and used Opta Graphics to transform goal-sequence data into automated visuals and assets ready for publishing. Functional capabilities implemented included event sequencing, automated graphic generation, template-driven content orchestration and content workflow automation to produce sponsor branded outputs at scale. These capabilities were embedded into club media production pipelines to standardize sponsor creative and programmatic content delivery.
Operational scope covered club media and commercial sponsorship teams in Spain, with the rollout aligned to season match schedules and consistent delivery across fixtures. The campaign generated 229M+ impressions and 10.5M+ engagements, demonstrating measurable sponsor reach and enabling the club to monetize Opta-derived content as commercial inventory. Governance emphasis was placed on integrating Opta derived outputs into editorial and sponsorship approval workflows to maintain brand and sponsor compliance.
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Chiliz | Legacy | Chiliz Chain | Blockchain Platform | Blockchain | n/a | 2020 | 2020 |
In 2020, FC Barcelona implemented the Chiliz Chain to issue the Barça Fan Token as part of a global blockchain alliance announced in February 2020. The deployment used Chiliz Chain as the Blockchain Platform to power fan engagement, CRM and marketing activities for the club's global fanbase.
The implementation centered on fan-token issuance and the Socios.com fan-voting and rewards experience, with smart contract-driven token minting and on-chain ledger management inferred from public announcements. Functional capabilities described include token issuance and management, vote gating for fan engagement events, and on-chain reward distribution tied to marketing workflows.
Socios.com acted as the consumer-facing engagement and CRM layer, enabling fan voting, rewards fulfillment and fan segmentation that linked on-chain events to marketing campaigns. Operational scope specified a global fanbase, and the business functions impacted were fan engagement, CRM and marketing.
Governance and rollout details reflected a fixed supply issuance approach, with 40 million Barça Fan Tokens made available and substantial token sales reported during the initial offering. Chiliz Chain remained the underlying Blockchain Platform for token custody and fan-voting records, establishing on-chain governance touchpoints for ongoing fan engagement programs.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
|
2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
|
2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2021 | 2021 |
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Endpoint Management | CyberSecurity |
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2025 | 2025 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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Next Generation Firewall | CyberSecurity |
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2025 | 2025 |
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Security Information and Event Management (SIEM) | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at FC Barcelona
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by FC Barcelona Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD FC Barcelona Technographics
FC Barcelona is a Leisure and Hospitality organization based in Spain,
with around 1000 employees and annual revenues of $1.05 billion.
FC Barcelona operates a diverse technology stack with applications such as
Stats Perform Opta, Chiliz Chain and Microsoft 365,
covering areas like Predictive Analytics, Blockchain Platform and Collaboration.
FC Barcelona has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stats Perform, Chiliz and Microsoft.
FC Barcelona recently adopted applications including
Fortinet FortiClient EMS in 2025, FortiAuthenticator in 2025 and Fortinet FortiGate NGFW in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of FC Barcelona’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates FC Barcelona’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete FC Barcelona technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.