G P Reeves
12764 Greenly St.,
Holland, 49424, MI,
United States
Holland, 49424, MI,
United States
1 888-399-8893
Manufacturing
G P Reeves Technographics
G P Reeves Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by G P Reeves and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 G P Reeves employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that G P Reeves has purchased the following applications: Counterpart ERP for ERP Financial in 2021, Microsoft 365 for Collaboration in 2016, ZoomInfo Chorus for Marketing Analytics in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems G P Reeves is running and its propensity to invest more and deepen its relationship with Counterpart ERP , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing G P Reeves revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for G P Reeves intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
G P Reeves Tech Stack and Enterprise Applications
G P Reeves ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Counterpart ERP | Legacy | Counterpart ERP | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, G P Reeves implemented Counterpart ERP as an ERP Financial application at its Holland, Michigan facilities. The deployment focused on eliminating manual bill of materials processing and reducing engineering bottlenecks to improve procurement accuracy and shorten lead times.
Configuration work concentrated on bill of materials management and engineering change workflows, with press reporting indicating BOM to CAD integration was enabled to automate parts lists and reduce handoffs. Counterpart ERP was used to align engineering outputs with procurement transaction workflows, leveraging ERP Financial capabilities to capture purchasing and costing data as part of the production planning cycle.
Governance changes standardized BOM processes and introduced structured engineering workflows to remove bottlenecks, enabling cross functional teams to operate from a single system of record. Press coverage from May 2021 highlights lead time reductions and lower engineering costs after Counterpart ERP adoption, and public reporting supports BOM/CAD integration and expanded procurement use as part of the rollout.
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G P Reeves Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, G P Reeves implemented Microsoft 365 as its Collaboration platform. The small manufacturing firm with 50 employees in the United States deployed Microsoft 365 to centralize communication and document workflows across the business.
The Microsoft 365 deployment includes standard Collaboration capabilities such as hosted email and calendaring, desktop Office applications, OneDrive for Business file sync, SharePoint sites for document libraries and intranet content, and Teams for real time chat and meetings. Configuration focused on user licensing, mailbox provisioning, shared document libraries, and role based access to site collections and Teams workspaces.
Microsoft 365 is surfaced on the company website, and the implementation is positioned to support operational functions including shop floor coordination, sales and customer communication, and back office administration. The rollout is applied organization wide, reflecting a single tenant deployment sized for a 50 person manufacturing organization and oriented toward document management and team collaboration use cases.
Governance centers on tenant administration, user account provisioning and deprovisioning, access control policies for SharePoint and OneDrive, and Teams channel hygiene, with process changes to standardize file sharing and meeting coordination. G P Reeves uses Microsoft 365 as its Collaboration solution to support communication, document management, and team coordination across core business functions.
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G P Reeves CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | ZoomInfo Chorus | Marketing Analytics | CRM | n/a | 2022 | 2022 |
In 2022, G P Reeves deployed ZoomInfo Chorus as a Marketing Analytics application and instrumented the platform on its public website. The implementation was positioned to support the companys sales and marketing functions at the 50-employee manufacturing firm, providing conversation capture and analytics aligned with Marketing Analytics use cases.
ZoomInfo Chorus was configured to capture meeting and call recordings, produce searchable transcripts, and surface conversation-level analytics such as topic tagging and objection tracking. Configuration emphasized transcript indexing, keyword categorization, and playback capability for campaign content and sales coaching, reflecting standard Marketing Analytics functional workflows. The deployment linked website interaction points to recorded meetings to improve lead context and enrich conversation metadata.
Operational governance centralized administrative controls for access and transcription retention, restricting visibility to marketing and sales teams and enforcing privacy settings. Responsibility for analytics ingestion and tagging was assigned to marketing leadership, with sales operations managing coaching workflows and cadence for conversation reviews. ZoomInfo Chorus supports ongoing conversation analytics within the organizations Marketing Analytics processes and day-to-day commercial operations.
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Marketing Automation | CRM |
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2020 | 2020 |
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G P Reeves IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at G P Reeves
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Apps Being Evaluated by G P Reeves Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from G P Reeves IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the G P Reeves digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD G P Reeves Technographics
G P Reeves is a Manufacturing organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
G P Reeves operates a diverse technology stack with applications such as
Counterpart ERP, Microsoft 365 and ZoomInfo Chorus,
covering areas like ERP Financial, Collaboration and Marketing Analytics.
G P Reeves has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Counterpart ERP, Microsoft and Zoominfo.
G P Reeves recently adopted applications including
ZoomInfo Chorus in 2022, Counterpart ERP in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of G P Reeves’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates G P Reeves’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete G P Reeves technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.