G2 Technographics

Discover the latest software purchases and digital transformation initiatives being undertaken by G2 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 G2 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that G2 has purchased the following applications: Zoominfo Platform for Account Based Marketing in 2021, Zapier Automation Platform for API Management, iPaaS (Integration Platform as a Service) in 2023, Greenhouse ATS for Applicant Tracking System in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems G2 is running and its propensity to invest more and deepen its relationship with Zoominfo , 6sense , Zapier or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing G2 revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for G2 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.