g2o
5455 Rings Road Suite 500,
Dublin, 43209, OH,
United States
Dublin, 43209, OH,
United States
1 614-523-3070
Professional Services
g2o Technographics
g2o Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by g2o and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 g2o employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
g2o has purchased the following applications: Oracle Autonomous Data Warehouse for Data Warehouse in 2019, Zoom for Audio Video and Web Conferencing in 2020, Hubspot CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems g2o is running and its propensity to invest more and deepen its relationship with Oracle , Yellowbrick Data , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing g2o revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for g2o intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
g2o Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle Autonomous Data Warehouse | Data Warehouse | Analytics and BI | n/a | 2019 | 2019 |
In 2019, g2o deployed Oracle Autonomous Data Warehouse as its Data Warehouse platform to centralize finance reporting and analytics. The implementation focused on ingesting finance data into Oracle Autonomous Data Warehouse and establishing both initial batch migration and ongoing incremental integration pipelines.
Engineering work centered on designing and developing SQL and ETL code to execute bulk data loads and incremental updates, with staging schemas and transformation logic implemented primarily in SQL. ETL pipelines were built to orchestrate scheduled batch jobs and recurring incremental data flows, ensuring finance datasets were consolidated into analytic-ready tables.
Integrations linked source finance systems to Oracle Autonomous Data Warehouse via scheduled extractions and incremental feeds, consolidating transactional finance records into canonical finance schemas for reporting. Operational scope emphasized the finance function, with data engineering owning pipeline development and finance teams responsible for validation, reconciliation, and consumption of the consolidated data.
Governance included automated data validation routines, schema versioning, and scheduled ETL runs to maintain data currency, plus role based access controls for finance consumers and analysts. Oracle Autonomous Data Warehouse served as the enterprise Data Warehouse repository for centralized finance analytics supported by the implemented SQL and ETL framework.
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Data Warehouse | Analytics and BI |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, g2o deployed Zoom to provide Audio Video and Web Conferencing capabilities, embedding Zoom meeting links on its public website and standardizing virtual client interactions. The Zoom implementation provided synchronous audio and video meetings, screen sharing, recording, webinar hosting, and meeting scheduling capabilities consistent with Audio Video and Web Conferencing functional modules. Zoom was positioned as the primary platform for live client sessions and public event access on g2o.com.
The deployment is used across client delivery teams, account management, and marketing to support remote workshops, client briefings, and webinar programs, aligning the application with core professional services functions. Configuration emphasis included host and participant access controls, meeting scheduling workflows, and centralizing meeting entry points on the corporate site to streamline engagement. g2o Zoom Audio Video and Web Conferencing supports both client-facing engagement hosted on the website and internal collaboration across the organization.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, g2o implemented Hubspot CRM on their website to capture and centralize inbound lead activity and contact records for CRM workflows. The Hubspot CRM deployment was scoped to support a 550-employee Professional Services firm, aligning site-driven lead capture with sales and marketing processes.
The implementation leverages core CRM capabilities typical for the category, including contact and company records, web form lead capture and site behavioral tracking, pipeline and deal management, and sales enablement features such as email sequencing and a shared conversations inbox. Hubspot CRM configuration included custom properties and pipeline stage alignment to reflect professional services client profiling and client onboarding workflows.
Operational governance assigned CRM ownership to Marketing, Sales, and Client Services, with documented processes for lead assignment, segmentation, and ongoing data hygiene to sustain the Hubspot CRM instance. The setup emphasizes direct website integration with forms and tracking to feed centralized contact records and support cross-functional engagement across commercial and client delivery teams.
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at g2o
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by g2o Executives
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FAQ - APPS RUN THE WORLD g2o Technographics
g2o is a Professional Services organization based in United States,
with around 550 employees and annual revenues of $60.0 million.
g2o operates a diverse technology stack with applications such as
Oracle Autonomous Data Warehouse, Zoom and Hubspot CRM,
covering areas like Data Warehouse, Audio Video and Web Conferencing and CRM.
g2o has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zoom Video Communications and HubSpot.
g2o recently adopted applications including
Xandr Invest (ex AppNexus DSP) in 2021, Hubspot Marketing Automation in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of g2o’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates g2o’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete g2o technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.