Gaffel-Brauerei Becker & Co Ohg Technographics
Gaffel-Brauerei Becker & Co Ohg Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gaffel-Brauerei Becker & Co Ohg and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 110 Gaffel-Brauerei Becker & Co Ohg employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gaffel-Brauerei Becker & Co Ohg has purchased the following applications: Microsoft 365 for Collaboration in 2021, CleverReach for Marketing Automation in 2021, GoDaddy for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gaffel-Brauerei Becker & Co Ohg is running and its propensity to invest more and deepen its relationship with Microsoft , ticket i/O , CleverReach or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gaffel-Brauerei Becker & Co Ohg revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gaffel-Brauerei Becker & Co Ohg intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gaffel-Brauerei Becker & Co Ohg Tech Stack and Enterprise Applications
Gaffel-Brauerei Becker & Co Ohg Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Gaffel-Brauerei Becker & Co Ohg implemented Microsoft 365 as its Collaboration platform. The Microsoft 365 deployment is exposed on the company website and is positioned to support the organization’s corporate digital workplace and external content interactions.
The implementation leverages Microsoft 365 core services, including Exchange Online for email, SharePoint for document and content hosting, and Teams for real time collaboration, reflecting standard Collaboration category workflows. Tenant level administration, centralized identity and access controls, and content governance are used to manage user provisioning, internal collaboration, and publishing of selected content to the public site, aligning application configuration with the company’s operational collaboration needs.
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Event Management | Collaboration |
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2022 | 2022 |
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Gaffel-Brauerei Becker & Co Ohg CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CleverReach | Legacy | CleverReach | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Gaffel-Brauerei Becker & Co Ohg deployed CleverReach as its Marketing Automation solution on the corporate website. CleverReach is used to capture newsletter signups, manage subscriber lists, and deliver email communications to consumers visiting gaffel.de. The deployment is centered on direct customer engagement managed through the website and public marketing channels.
The implementation configures CleverReach for email campaign management, subscriber segmentation, automation workflows for triggered messaging, and campaign tracking and reporting, reflecting common Marketing Automation functional modules. Integration is focused on website form embedding and front-end subscription flows, with operational ownership in marketing and consumer communications teams in Germany. Governance includes centralized list and consent controls within CleverReach to support subscriber preference management and compliance tracking.
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2017 | 2017 |
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Gaffel-Brauerei Becker & Co Ohg IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Gaffel-Brauerei Becker & Co Ohg deployed GoDaddy to provision its public website infrastructure. The company uses GoDaddy as its Application Hosting and Computing Services provider for gaffel.de, centralizing domain resolution and web delivery for its consumer packaged goods brand. This implementation emphasizes hosting, domain registration, and TLS certificate management to support public-facing content.
The GoDaddy deployment surfaces common Application Hosting and Computing Services capabilities, including DNS management, web hosting, SSL certificate provisioning, and site content delivery configuration. Configuration and provisioning are managed through the GoDaddy control plane and hosting dashboard, supporting the corporate website stack and typical static and dynamic page delivery. Account-level administration and email hosting features are present where applied to site operations.
Operational scope is focused on marketing and external communications, with the website acting as the primary digital storefront for the brand in Germany. Governance is executed through site administrative accounts and GoDaddy account controls that manage domain settings, certificates, and hosting configurations, while content publishing workflows remain under the company marketing team. GoDaddy is referenced directly in the public site source, confirming its role in the company hosting architecture.
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Gaffel-Brauerei Becker & Co Ohg CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Gaffel-Brauerei Becker & Co Ohg
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Apps Being Evaluated by Gaffel-Brauerei Becker & Co Ohg Executives
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