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United States
Forex.com Technographics
Forex.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Forex.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Forex.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Forex.com has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2017, Sitecore CMS for Web Content Management in 2016, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Forex.com is running and its propensity to invest more and deepen its relationship with Adobe Systems , Salesforce , Sitecore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Forex.com revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Forex.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Forex.com Tech Stack and Enterprise Applications
Forex.com Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Forex.com implemented Adobe Connect. Adobe Connect is embedded on their website to deliver Audio Video and Web Conferencing capabilities that provide browser based meeting rooms and live event access for external visitors and internal users.
The deployment is a hosted Adobe Connect instance integrated into site pages to enable in browser participation without separate client downloads. Functional capabilities implemented include persistent virtual meeting rooms, scheduled webinars, screen sharing, session recording, text chat, and breakout room functionality consistent with Audio Video and Web Conferencing platforms. Registration and attendee management workflows are configured to control access and preserve session archives.
Operational scope spans marketing driven events, client facing education, and internal training workflows, reflecting cross functional adoption at a Professional Services firm with approximately 1000 employees. Forex.com uses Adobe Connect for Audio Video and Web Conferencing to support business functions including marketing, training, and client education.
Governance and operational controls include presenter role management, content moderation workflows, session scheduling policies, and archive retention settings aligned with regulated trading communications. The implementation is instrumented on the corporate website to provide direct attendee access and recorded session archives.
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Collaboration | Collaboration |
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2022 | 2022 |
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Forex.com Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2016 | 2016 |
In 2016, Forex.com implemented Sitecore CMS to manage content on its public website. The implementation placed Sitecore CMS in the Web Content Management category, centralizing content authoring and publishing for marketing and digital experience teams.
Sitecore CMS was configured to provide core content management capabilities including structured content authoring, template driven page composition, personalization rules, and media management. The deployment served as the content backbone for web pages and campaign landing experiences and was implemented with roles and editorial permissions, content versioning, and publication scheduling to support ongoing content operations. Governance emphasized editorial approvals and content lifecycle controls to align marketing operations and web governance with the Sitecore CMS platform.
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Forex.com CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Forex.com deployed Hotjar on its public website to capture on page user behavior. The deployment integrated Hotjar as a client facing analytics tag to instrument behavioral data collection in support of Customer Experience initiatives. Hotjar was implemented as the primary qualitative analytics tool for web sessions and feedback across customer journeys.
Configuration focused on session recordings, heatmaps, and on page feedback instruments, consistent with Hotjar capabilities for qualitative UX research. Implementation included targeting rules and sampling settings to concentrate capture on conversion funnels and high traffic pages. Product, UX, and marketing teams consumed Hotjar recordings and heatmaps for funnel analysis, form interaction review, and iterative UX decisions.
Operational governance was centralized with digital experience and product analytics stakeholders who controlled access and event targeting. Deployment scope covered Forex.com's customer facing web estate rather than internal applications, aligning Hotjar data with web UX workflows. This places Hotjar within Forex.com Customer Experience tooling to provide session level context and qualitative feedback for customer facing web optimization.
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Forex.com Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Trading Platform | Investment Management |
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2019 | 2019 |
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Forex.com PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Forex.com IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Forex.com CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Forex.com
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Forex.com Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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