Gauge 81 Technographics
Gauge 81 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gauge 81 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Gauge 81 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gauge 81 has purchased the following applications: Exact Online for ERP Financial in 2021, EyeFitU for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gauge 81 is running and its propensity to invest more and deepen its relationship with Exact Software , Apple , EyeFitU or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gauge 81 revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gauge 81 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gauge 81 Tech Stack and Enterprise Applications
Gauge 81 ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Online | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Gauge 81 implemented Exact Online as its ERP Financial platform. Gauge 81 is a Netherlands based retail company with 25 employees, and Exact Online functions as the central finance, invoicing and bookkeeping system connecting transactional sales to formal accounting records. Exact Online is used on their website to surface invoices and synchronize sales data, and the application is deployed as a cloud SaaS solution to support lightweight, web based access for the small finance team. The implementation establishes Exact Online as the primary ERP Financial application for company accounting and order-to-cash workflows.
Configuration emphasized standard ERP Financial modules, including the general ledger, accounts receivable, accounts payable, invoicing and bank reconciliation, reflecting common bookkeeping and VAT handling capabilities for retail. Integration work focuses on the website to push order and payment information into Exact Online using web connectivity and available API channels, enabling automated posting of sales transactions. Operational coverage concentrates on finance and operations, with governance managed by the internal finance function and periodic close and reconciliation workflows centralized in Exact Online. The architecture is cloud hosted, minimizing on premise infrastructure while centralizing transactional finance controls and recordkeeping.
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Payment Processing | ERP |
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2021 | 2021 |
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Gauge 81 AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EyeFitU | Legacy | EyeFitU | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Gauge 81 deployed EyeFitU on its website. EyeFitU is a Chatbots and Conversational AI application used to provide an embedded conversational interface for the retailer’s e-commerce storefront, supporting customer engagement and guided selling.
The implementation uses a client-side website embed that connects session traffic to EyeFitU’s cloud-hosted dialogue and NLP services, aligning with typical Chatbots and Conversational AI architectures. Configuration emphasizes conversational product discovery, guided selling flows, automated FAQ resolution, and session context retention, with conversation scripts and content managed by Gauge 81’s merchandising and support teams to limit engineering involvement.
Operational scope is site-level e-commerce and customer engagement, owned by marketing and customer service functions, with governance focused on content approvals and conversation script version control. The Gauge 81 EyeFitU Chatbots and Conversational AI deployment centralizes dialogue management in the vendor service while embedding human escalation points in the conversation flow to preserve assisted support.
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Gauge 81 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Gauge 81 implemented Microsoft 365 as its Collaboration platform. Public web assets indicate Microsoft 365 is in use alongside the company website, signaling a cloud-first deployment approach for core productivity and collaboration needs.
The Microsoft 365 implementation centers on standard collaboration workloads common to the Collaboration category, including hosted email, real-time chat and meetings, document libraries, and cloud file sync and sharing. Implementation narratives for organizations of this size typically reference Exchange Online, Microsoft Teams, SharePoint Online, OneDrive, and the Office productivity suite as the functional components that enable content creation, synchronous collaboration, and shared document governance.
Operational coverage appears organization-wide for the 25 employee retail firm headquartered in the Netherlands, supporting cross-functional business activities such as merchandising coordination, store operations support, and e-commerce content management. Governance and administration are oriented to tenant-level controls with identity and access management patterns consistent with Microsoft 365, focusing on user provisioning, role based access control, and SharePoint permission structures to manage document lifecycle and collaboration policies.
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Gauge 81 eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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Gauge 81 SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Returns Management | SCM |
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2022 | 2022 |
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Gauge 81 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Gauge 81 PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Gauge 81 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Gauge 81
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Gauge 81 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gauge 81 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gauge 81 digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Gauge 81 Technographics
Gauge 81 is a Retail organization based in Netherlands,
with around 25 employees and annual revenues of $2.0 million.
Gauge 81 operates a diverse technology stack with applications such as
Exact Online, EyeFitU and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Gauge 81 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Exact Software, EyeFitU and Microsoft.
Gauge 81 recently adopted applications including
Shopify in 2022, ReturnGO in 2022 and Microsoft Oribi Analytics in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gauge 81’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gauge 81’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gauge 81 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.