Gene Commerce
20 Middle Street,,
Brighton, BN1 1AL,
United Kingdom
Brighton, BN1 1AL,
United Kingdom
44 12 7303-0390
Professional Services
Gene Commerce Technographics
Gene Commerce Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gene Commerce and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Gene Commerce employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Gene Commerce has purchased the following applications: Apple Pay for Payment Processing in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gene Commerce is running and its propensity to invest more and deepen its relationship with Apple , Google , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gene Commerce revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gene Commerce intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gene Commerce Tech Stack and Enterprise Applications
Gene Commerce ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2017 | 2017 |
In 2017, Gene Commerce implemented Apple Pay on its website. Gene Commerce implemented Apple Pay in 2017 to handle online checkout payments, situating Apple Pay in the Payment Processing category and aligning the application with ecommerce payment acceptance, tokenized authorization, and capture business functions.
The deployment was executed as a website checkout integration, using browser and device tokenization to collect Apple Pay payment tokens and pass them into the existing payment flow. Functional capabilities implemented include device based authentication, tokenized card credentials, and a streamlined one click checkout option within the site, which maps to standard Payment Processing workflows for authorization and settlement. Operational coverage focused on the ecommerce storefront and supporting finance order reconciliation processes, with configuration concentrated at the web checkout layer rather than at backend product or inventory systems.
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Gene Commerce Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Gene Commerce implemented Google Workspace (Formerly Google G-Suite). The company publicly lists Google Workspace (Formerly Google G-Suite) on its website as its core Collaboration platform, establishing the application as the primary productivity suite for the organization.
The deployment reflects a cloud hosted, software as a service architecture common to Collaboration suites, with standard functional modules deployed including enterprise email, calendar, Drive storage, and collaborative editors such as Docs, Sheets, and Slides, plus the Google Workspace administrative console for user and group management. These capabilities are used to support document collaboration, shared calendaring, and central email communications across the business.
Operational coverage encompasses the full employee base of roughly 50 staff at Gene Commerce in the United Kingdom, supporting client facing teams, operations, and back office functions typical of a professional services firm. Governance is applied through the Google Workspace administration layer, which provides centralized user provisioning, access controls, and policy configuration to align collaboration workflows and security settings with corporate requirements.
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Gene Commerce CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, Gene Commerce deployed Zoominfo Platform to support Account Based Marketing. The Zoominfo Platform is embedded on their website to enable account identification and visitor enrichment at lead capture points.
Configuration centers on account discovery and firmographic enrichment, leveraging web visitor insights and intent-style signals common to Account Based Marketing platforms. Implementation includes building target account lists, enriching inbound form submissions and inferring company context for anonymous visitors, with workflows to surface enriched profiles to marketing and sales teams.
Operational scope covers marketing, demand generation and sales functions at Gene Commerce, with the website deployment serving as the initial data capture and orchestration layer. Integrations are configured to feed enriched contact and account data into internal CRM and marketing automation systems and to trigger routing and scoring workflows used by demand generation.
Governance emphasis is on consent and data quality, aligning website capture with corporate data handling and enrichment policies, and establishing processes for enrichment reconciliation and lead routing. The deployment positions Zoominfo Platform as a front-line Account Based Marketing data source embedded in Gene Commerce website interactions.
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CRM | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Gene Commerce ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Gene Commerce IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Gene Commerce
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Gene Commerce Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gene Commerce IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gene Commerce digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Gene Commerce Technographics
Gene Commerce is a Professional Services organization based in United Kingdom,
with around 50 employees and annual revenues of $5.0 million.
Gene Commerce operates a diverse technology stack with applications such as
Apple Pay, Google Workspace (Formerly Google G-Suite) and Zoominfo Platform,
covering areas like Payment Processing, Collaboration and Account Based Marketing.
Gene Commerce has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Google and Zoominfo.
Gene Commerce recently adopted applications including
Zoominfo Platform in 2023, Hubspot CRM in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gene Commerce’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gene Commerce’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gene Commerce technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.