General Communications, Inc.
2880 Commerce Park Drive,
Madison, 53719, WI,
United States
Madison, 53719, WI,
United States
1 800-356-3200
Leisure and Hospitality
General Communications, Inc. Technographics
General Communications, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by General Communications, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 General Communications, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that General Communications, Inc. has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2011, Microsoft 365 for Collaboration in 2017, SendinBlue for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems General Communications, Inc. is running and its propensity to invest more and deepen its relationship with Intuit , Microsoft , Brevo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing General Communications, Inc. revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for General Communications, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
General Communications, Inc. Tech Stack and Enterprise Applications
General Communications, Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2011 | 2011 |
In 2011, General Communications, Inc. implemented Intuit Quickbooks Enterprise to address core ERP Financial needs. The deployment centralized financial accounting and inventory control for the United States based leisure and hospitality operator with about 50 employees, aligning finance, operations and customer service workflows around a single ERP Financial system.
The Intuit Quickbooks Enterprise configuration focused on standard ERP Financial modules including general ledger, accounts payable, accounts receivable, inventory management and packaged reporting, and was positioned to manage office processes and improve reporting capabilities. Integrations included Microsoft Office suite for reporting export, spreadsheet reconciliation and document workflows, and the rollout emphasized process governance and staff training to promote process improvement, reporting skills and attention to detail across finance and operations teams.
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General Communications, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, General Communications, Inc. deployed Microsoft 365 as its primary Collaboration platform. Public site references show Microsoft 365 in use on the company website, confirming the vendor presence and cloud orientation for collaboration tooling.
The Microsoft 365 deployment centers on core Collaboration capabilities, with configuration aligned to standard suites such as Exchange Online for email, SharePoint Online for intranet and content management, Microsoft Teams for real-time chat and meetings, OneDrive for Business for personal file sync, and Office desktop and web apps for document creation. These modules are described together as Microsoft 365 and form the functional backbone for internal communications and document collaboration.
Operationally the implementation is consistent with a single Microsoft 365 tenant model serving a 50 person organization, providing company wide Collaboration across departments. Administration is centralized through tenant controls with role based assignments for IT administrators and delegated site or team owners, and governance focuses on mailbox and site permissions, document access controls, and Teams provisioning workflows.
The deployment narrative emphasizes cloud hosted collaboration and content services delivered through Microsoft 365, with the application name Microsoft 365 and the Apps Category Collaboration explicitly used to describe the platform and its business function.
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General Communications, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, General Communications, Inc. implemented SendinBlue for Marketing Automation. Using SendinBlue on their website, the United States leisure and hospitality company centralized email-driven customer engagement and subscriber capture across its online channels.
The implementation emphasizes core Marketing Automation capabilities including email campaign creation, template management, contact lists and segmentation, embedded subscription forms, and rule-based automation workflows. SendinBlue was configured to host and send promotional and transactional messages, manage opt-in consent, and orchestrate sequence-based messaging for guest communications.
Deployment follows a SaaS-hosted architecture with SendinBlue embedded directly on the corporate website for form capture and list growth, and the vendor console used for campaign scheduling and deliverability monitoring. Operational coverage is concentrated on marketing and customer communications, with marketing staff administering lists, templates, and automation rules through the SendinBlue interface.
Governance focused on subscription consent management, segmented audience definitions, and centralized template governance to maintain consistent messaging across bookings and promotions. Rollout was web-first, relying on on-site signup forms and role-based account access to align marketing operations with guest communication workflows.
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General Communications, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at General Communications, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Operating Officer | CXO | Finance | |
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Accountant | Manager | Finance | |
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IT Director | Director | IT | |
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Financial Accounts Manager | Manager | Finance | |
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Apps Being Evaluated by General Communications, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from General Communications, Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the General Communications, Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD General Communications, Inc. Technographics
General Communications, Inc. is a Leisure and Hospitality organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
General Communications, Inc. operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Microsoft 365 and SendinBlue,
covering areas like ERP Financial, Collaboration and Marketing Automation.
General Communications, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Microsoft and Brevo.
General Communications, Inc. recently adopted applications including
SendinBlue in 2021, Google Cloud Platform (GCP) in 2021 and Microsoft 365 in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of General Communications, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates General Communications, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete General Communications, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.