Generali Switzerland Technographics
Generali Switzerland Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Generali Switzerland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 Generali Switzerland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Generali Switzerland has purchased the following applications: Willis Towers Watson Radar for Insurance Pricing and Rating Engine in 2019, Magnolia CMS for Content Management in 2012, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Generali Switzerland is running and its propensity to invest more and deepen its relationship with Willis Towers Watson , Magnolia International , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Generali Switzerland revenues, which have grown to $2.15 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Generali Switzerland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Generali Switzerland Tech Stack and Enterprise Applications
Generali Switzerland ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Willis Towers Watson | Legacy | Willis Towers Watson Radar | Insurance Pricing and Rating Engine | ERP Services and Operations | n/a | 2019 | 2019 |
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Generali Switzerland Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magnolia International | Legacy | Magnolia CMS | Content Management | Content Management | n/a | 2012 | 2012 |
In 2012, Generali Schweiz Holding implemented Magnolia CMS to manage content for its public website. The deployment positions Magnolia CMS as the core Content Management platform for corporate web publishing and editorial operations on https://www.generali.ch/.
Magnolia CMS was configured to provide standard Content Management capabilities including component-based page templating, rich content authoring, digital asset handling, content staging and versioning, and editorial approval workflows. The implementation includes role-based permissions and structured publishing processes to support coordinated content creation and release across editorial and marketing functions.
Operational ownership is centered in marketing and communications in Switzerland, with Magnolia CMS used to manage site content and customer-facing information. Governance emphasizes editorial workflows, approval chains, and template governance to maintain consistent brand presentation, and Generali Schweiz Holding Magnolia CMS Content Management directly supports the company website and digital publishing business function.
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Generali Switzerland CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Generali Schweiz Holding implemented Hotjar on its public website to strengthen its Customer Experience capabilities. Generali Schweiz Holding uses Hotjar to instrument visitor behavior across site pages and session flows, embedding qualitative analytics into its web channel analysis.
Hotjar captures heatmaps, session recordings, funnel and form analysis, and on-site feedback, reflecting core Customer Experience functional modules for behavioral analytics and UX insight. The deployment is focused on the corporate website and supports digital marketing, user experience design, product management, and analytics functions by centralizing behavioral telemetry in Hotjar dashboards to inform prioritization of site and journey improvements.
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Customer Experience | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Generali Switzerland ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Lifecycle Management | ITSM |
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2019 | 2019 |
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Generali Switzerland Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Portfolio and Investment Management | Investment Management |
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2016 | 2016 |
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Generali Switzerland PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Generali Switzerland IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Generali Switzerland
Apps Being Evaluated by Generali Switzerland Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||