Generali Schweiz Holding
Soodmattenstrasse 10,
Adliswil, 8134,
Switzerland
Adliswil, 8134,
Switzerland
41 58 472 75 00
Insurance
Generali Schweiz Holding Technographics
Generali Schweiz Holding Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Generali Schweiz Holding and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1742 Generali Schweiz Holding employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Generali Schweiz Holding has purchased the following applications: Magnolia CMS for Content Management in 2012, Hotjar for Customer Experience in 2016, Inflectra SpiraTeam for Application Lifecycle Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Generali Schweiz Holding is running and its propensity to invest more and deepen its relationship with Magnolia International , Contentsquare , Cxomni or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Generali Schweiz Holding revenues, which have grown to $1.82 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Generali Schweiz Holding intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Generali Schweiz Holding Tech Stack and Enterprise Applications
Generali Schweiz Holding Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magnolia International | Legacy | Magnolia CMS | Content Management | Content Management | n/a | 2012 | 2012 |
In 2012, Generali Schweiz Holding implemented Magnolia CMS to manage content for its public website. The deployment positions Magnolia CMS as the core Content Management platform for corporate web publishing and editorial operations on https://www.generali.ch/.
Magnolia CMS was configured to provide standard Content Management capabilities including component-based page templating, rich content authoring, digital asset handling, content staging and versioning, and editorial approval workflows. The implementation includes role-based permissions and structured publishing processes to support coordinated content creation and release across editorial and marketing functions.
Operational ownership is centered in marketing and communications in Switzerland, with Magnolia CMS used to manage site content and customer-facing information. Governance emphasizes editorial workflows, approval chains, and template governance to maintain consistent brand presentation, and Generali Schweiz Holding Magnolia CMS Content Management directly supports the company website and digital publishing business function.
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Generali Schweiz Holding CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Generali Schweiz Holding implemented Hotjar on its public website to strengthen its Customer Experience capabilities. Generali Schweiz Holding uses Hotjar to instrument visitor behavior across site pages and session flows, embedding qualitative analytics into its web channel analysis.
Hotjar captures heatmaps, session recordings, funnel and form analysis, and on-site feedback, reflecting core Customer Experience functional modules for behavioral analytics and UX insight. The deployment is focused on the corporate website and supports digital marketing, user experience design, product management, and analytics functions by centralizing behavioral telemetry in Hotjar dashboards to inform prioritization of site and journey improvements.
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Customer Experience | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Generali Schweiz Holding ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Inflectra | Legacy | Inflectra SpiraTeam | Application Lifecycle Management | ITSM | n/a | 2019 | 2019 |
In 2019, Generali Schweiz Holding implemented Inflectra SpiraTeam to streamline software quality assurance and test management. The Inflectra SpiraTeam deployment applied Application Lifecycle Management capabilities across the Europe region, providing real-time visibility of test coverage across approximately 70 projects and about 600 users.
Implementation centralized a single repository for requirements, tests and defects, enabling both waterfall and agile projects to operate from shared artifacts. Functional modules configured included test management, requirements management, defect tracking and reporting, with workflow configuration to support cross-project traceability. Automation and reporting capabilities were instrumented to provide stakeholders with real-time status on test coverage and issue resolution.
Operational scope covered QA and testing functions and was used by development and QA teams across the Europe region. Governance emphasis centered on unified workflows and cross-project traceability to standardize reporting and defect lifecycle handling. Outcomes reported after the deployment included improved reporting, streamlined workflows and enhanced traceability across projects.
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Generali Schweiz Holding Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Portfolio and Investment Management | Investment Management |
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2016 | 2016 |
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Generali Schweiz Holding PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Generali Schweiz Holding IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Generali Schweiz Holding
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Lead Investment Strategy Implementation & Cash Management | Manager | Investment | |
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Head of Service Portfolio Management | Director | Investment | |
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Director Capital Management and Treasury | Director | Finance | |
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Head of Investment Accounting & Controlling | Director | Investment | |
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Apps Being Evaluated by Generali Schweiz Holding Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Generali Schweiz Holding IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Generali Schweiz Holding digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Generali Schweiz Holding Technographics
Generali Schweiz Holding is a Insurance organization based in Switzerland,
with around 1742 employees and annual revenues of $1.82 billion.
Generali Schweiz Holding operates a diverse technology stack with applications such as
Magnolia CMS, Hotjar and Inflectra SpiraTeam,
covering areas like Content Management, Customer Experience and Application Lifecycle Management.
Generali Schweiz Holding has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Magnolia International, Contentsquare and Inflectra.
Generali Schweiz Holding recently adopted applications including
Cxomni Platform in 2023, Bubble Platform in 2021 and Microsoft Azure Cloud Services in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Generali Schweiz Holding’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Generali Schweiz Holding’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Generali Schweiz Holding technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.