Generation

601 Pennsylvania Ave, Suite 900,
Washington, 20004, DC,
United States

https://www.generation.org/

1 202-853-3028

Non Profit

Generation Technographics

Generation Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Generation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 Generation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Generation has purchased the following applications: Albacross Intent Data for Account Based Marketing in 2022, DigitalOcean Droplets for Application Hosting and Computing Services in 2015, New Relic APM for Application Performance Management in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Generation is running and its propensity to invest more and deepen its relationship with Albacross , DigitalOcean , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Generation revenues, which have grown to $31.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Generation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Generation Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Albacross	Legacy	Albacross Intent Data	Account Based Marketing	CRM	n/a	2022	2022
Subscribe	Subscribe	Subscribe	Customer Data Platform	CRM	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2009	2009	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2018	2018	Subscribe

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
DigitalOcean	Legacy	DigitalOcean Droplets	Application Hosting and Computing Services	IaaS	n/a	2015	2015
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2001	2001	Subscribe
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2009	2009	Subscribe
Subscribe	Subscribe	Subscribe	Domain Name System (DNS)	IaaS	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Domain Name System (DNS)	IaaS	Subscribe	2017	2017	Subscribe

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
New Relic	Legacy	New Relic APM	Application Performance Management	ITSM	n/a	2017	2017
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2018	2018	Subscribe

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Application Security (AppSec)	CyberSecurity	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Application Security (AppSec)	CyberSecurity	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Secure Sockets Layer (SSL)	CyberSecurity	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Secure Sockets Layer (SSL)	CyberSecurity	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Secure Sockets Layer (SSL)	CyberSecurity	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Web Application Firewalls (WAF), Phishing Protection	CyberSecurity	Subscribe	2024	2024	Subscribe

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2024	2024	Subscribe

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2024	2024	Subscribe

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2019	2019	Subscribe

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Digital Asset Management	Content Management	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Video Editing	Content Management	Subscribe	2009	2009	Subscribe
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2009	2009	Subscribe
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2008	2008	Subscribe

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2021	2021	Subscribe

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2020	2020	Subscribe

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2017	2017	Subscribe

IT Decision Makers and Key Stakeholders at Generation

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Generation Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Generation Technographics

Generation is a Non Profit organization based in United States, with around 180 employees and annual revenues of $31.0 million.

Generation operates a diverse technology stack with applications such as Albacross Intent Data, DigitalOcean Droplets and New Relic APM, covering areas like Account Based Marketing, Application Hosting and Computing Services and Application Performance Management.

Generation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Albacross, DigitalOcean and New Relic.

Generation recently adopted applications including Cloudflare CDN in 2024, hCaptcha in 2024 and Cloudflare Bot Management in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Generation’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Generation’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Generation technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Generation Technographics

CRM

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IaaS

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ITSM

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CyberSecurity

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PaaS

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Collaboration

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Content Management

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