Who is Genero Australia?

Genero Australia is a Media organization based in Australia, with around 30 employees and annual revenues of $12.0 million.

What enterprise applications does Genero Australia use?

Genero Australia operates a diverse technology stack with applications such as PayPal Braintree, Google Natural Language AI and Google Workspace (Formerly Google G-Suite), covering areas like Payment Processing, Natural Language Processing and Collaboration.

What digital transformation initiatives has Genero Australia undertaken?

Genero Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as PayPal and Google.

What are the most recent software purchases made by Genero Australia?

Genero Australia recently adopted applications including Microsoft Clarity in 2025, Amazon CloudFront in 2025 and reCAPTCHA in 2025, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at Genero Australia?

APPS RUN THE WORLD maintains an up-to-date database of Genero Australia’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track Genero Australia’s IT investments?

Our research team continuously updates Genero Australia’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by Genero Australia?

Subscribe to APPS RUN THE WORLD to access the complete Genero Australia technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Genero Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives

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● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

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● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

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● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

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● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Michelin, an e2open customer evaluated Oracle Transportation Management

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Genero Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Genero Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Genero Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Genero Australia has purchased the following applications: PayPal Braintree for Payment Processing in 2022, Google Natural Language AI for Natural Language Processing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Genero Australia is running and its propensity to invest more and deepen its relationship with PayPal , Google , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Genero Australia revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Genero Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
PayPal	Legacy	PayPal Braintree	Payment Processing	ERP Financial Management	n/a	2022	2022

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

PayPal

Legacy

PayPal Braintree

Payment Processing

ERP Financial Management

n/a

2022

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Google	Legacy	Google Natural Language AI	Natural Language Processing	AI-Powered Application	n/a	2019	2020	In 2019 Genero Australia prototyped sentiment-analysis using Google Natural Language AI as part of a broader platform modernization onto Google Cloud. Genero Australia used Google Natural Language AI within the Natural Language Processing category to analyze creative submissions and learn client preferences for media and content production workflows. The prototype relied on AutoML Natural Language to surface sentiment signals and preference patterns, implementing core Natural Language Processing capabilities such as sentiment analysis, entity extraction, and model training for bespoke classification of creative assets. Functional use cases included filtering creative submissions, tagging content for client fit, and producing NLP derived insights intended to feed creative selection decisioning. Deployment was executed on Google Cloud and was led from Genero operations including Australia, operating as a prototype phase within the company platform modernization program. Governance remained with operations teams who accelerated iterative feature deployment, and the program produced plans to automate creative selection workflows using outputs from Google Natural Language AI. The implementation connects Genero Australia, Google Natural Language AI, Natural Language Processing and media and content production business functions in a single operational narrative.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Google

Legacy

Google Natural Language AI

Natural Language Processing

AI-Powered Application

n/a

2019

2020

In 2019 Genero Australia prototyped sentiment-analysis using Google Natural Language AI as part of a broader platform modernization onto Google Cloud. Genero Australia used Google Natural Language AI within the Natural Language Processing category to analyze creative submissions and learn client preferences for media and content production workflows. The prototype relied on AutoML Natural Language to surface sentiment signals and preference patterns, implementing core Natural Language Processing capabilities such as sentiment analysis, entity extraction, and model training for bespoke classification of creative assets. Functional use cases included filtering creative submissions, tagging content for client fit, and producing NLP derived insights intended to feed creative selection decisioning. Deployment was executed on Google Cloud and was led from Genero operations including Australia, operating as a prototype phase within the company platform modernization program. Governance remained with operations teams who accelerated iterative feature deployment, and the program produced plans to automate creative selection workflows using outputs from Google Natural Language AI. The implementation connects Genero Australia, Google Natural Language AI, Natural Language Processing and media and content production business functions in a single operational narrative.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live
Google	Legacy	Google Workspace (Formerly Google G-Suite)	Collaboration	Collaboration	n/a	2016	2016
			Collaboration	Collaboration		2018	2018
			Collaboration	Collaboration		2022	2022