Genesys
1302 El Camino Real STE 300,
Menlo Park CA, 94025, CA,
United States
Menlo Park CA, 94025, CA,
United States
1 650-466-1100
Professional Services
Genesys Technographics
Genesys Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Genesys and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6200 Genesys employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Genesys has purchased the following applications: Coupa Invoice for AP Automation in 2015, Sterling Background Check for BackGround Screening in 2018, Zuora Revenue for Revenue Cycle Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Genesys is running and its propensity to invest more and deepen its relationship with Coupa Software , Cforia , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Genesys revenues, which have grown to $2.45 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Genesys intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Genesys Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coupa Software | Legacy | Coupa Invoice | AP Automation | ERP Financial Management | n/a | 2015 | 2015 |
In 2015 Genesys implemented Coupa Invoice as an AP Automation solution to centralize partner and customer billing workflows for its Global AppFoundry program. The deployment positioned Coupa Invoice as the primary system for invoice intake, approval, and payment authorization across finance operations supporting AppFoundry partner subscriptions and global customer billings.
The implementation of Coupa Invoice covered core AP Automation capabilities including invoice capture and processing, routed invoice approvals, monthly accrual reporting, intercompany journal entry preparation, vendor and partner account reconciliation, and credit memo approval workflows. Coupa Invoice was used directly to approve billing invoices and authorize payments, and to generate monthly revenue share reports and accrual figures used by regional accounting teams.
Operational workflows explicitly linked Coupa Invoice activity to SalesForce ticketing for Deal Support Requests and to Regional Order Management billing processes, with coordination across Regional Accounts Payable, Regional Revenue Teams, and Global General Accounting. The solution supported global operational coverage for AppFoundry partners, with monthly account reconciliations and partner communications driven from Coupa Invoice activity and associated ticketing records.
Governance centered on monthly financial cadence and approval controls, the production of partner revenue share reports, and hosted partner reconciliation sessions. The finance team used Coupa Invoice to approve credit memos on partners behalf, escalate partner issues to senior partner finance contacts, and to drive continuous process improvement initiatives within AP Automation and partner billing workflows.
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AR Automation | ERP Financial Management |
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2018 | 2018 |
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ERP Financial | ERP Financial Management |
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2014 | 2015 |
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ERP Financial | ERP Financial Management |
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2023 | 2024 |
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Expense Management | ERP Financial Management |
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2015 | 2015 |
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Payment Processing | ERP Financial Management |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2018 | 2018 |
In 2018, Genesys implemented Sterling Background Check as its BackGround Screening solution to embed screening into Talent Acquisition and HR operations. The deployment was oriented around operationalizing background checks within candidate onboarding and hire workflows, ensuring screened outcomes were recorded in the Genesys employee database.
Configuration work included creation of Talent Acquisition flow charts and an interactive checklist used by recruiters to process domestic and global hires, alongside standardization of candidate hiring, executive and employee referrals, staffing agency intake, and advertising tool handoffs. The implementation also involved reformatting and correcting more than 2,200 job descriptions to the Genesys template, which supported consistent job data feeding into screening and onboarding steps.
Integrations were explicit and central to the architecture, with Taleo, Oracle, UserVoice, and Sterling Background Check linked to hire employees into the Genesys database. Candidate records were centralized from Taleo and UserVoice, Sterling Background Check screening workflows were invoked during onboarding, and screening outcomes were synchronized with Oracle and the Genesys database to complete hire transactions and maintain HR records.
Governance and process changes included the interactive Talent Acquisition checklist and documented process flows that instituted a repeatable screening and hire cadence. Work included researching I-9 service options with pricing and demo feedback to streamline I-9 processing, and the combined activities led to hiring employees more efficiently while expediting the candidate process.
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Core HR | HCM |
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2021 | 2021 |
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Learning and Development | HCM |
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2016 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zuora | Legacy | Zuora Revenue | Revenue Cycle Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Genesys implemented Zuora Revenue as its revenue accounting application. The deployment targeted Revenue Cycle Management to standardize revenue recognition and accounting workflows for product and services billing across the organization.
The implementation of Zuora Revenue incorporated event file ingestion and revenue processing modules. Sales orders, invoices, and credit memo events were sent into Zuora Revenue through Dell Boomi, and RevPro reporting outputs were consumed to create journal entries in NetSuite, aligning transactional invoicing with accounting entries.
Integration architecture centered on Dell Boomi AtomSphere and Boomi MDH as the iPaaS and master data handling layer, with Salesforce and NetSuite designated as primary source systems and additional feeds from microservices, Coupa, Concur, Fusion HCM, and Snowflake database. The team built Boomi SOA listeners and SOAP and REST services to orchestrate event delivery, implemented Boomi cloud connection setups for FTP endpoints, and scheduled batch processes to run extract transform and load workflows into Zuora Revenue.
Project governance followed a structured delivery pattern from discovery and proof of concept to post production support, with technical design documents, test scripts, and release activities authored by the integration lead. Configuration work included Boomi MDM for multiple objects, Salesforce platform customization for data readiness, and RevPro report development, creating an operational integration between Genesys Zuora Revenue Revenue Cycle Management and downstream accounting systems.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2015 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2021 | 2021 |
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Financial Consolidation and Close | EPM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2014 | 2014 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2014 | 2015 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2015 | 2015 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2013 | 2013 |
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Treasury Management | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2013 | 2013 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2018 | 2018 |
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Test Automation Platform | PaaS |
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2021 | 2021 |
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Test Automation Platform | PaaS |
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2021 | 2021 |
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Test Automation Platform | PaaS |
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2021 | 2021 |
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Test Automation Platform | PaaS |
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2021 | 2021 |
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Test Automation Platform | PaaS |
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2021 | 2021 |
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Test Automation Platform | PaaS |
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2021 | 2021 |
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Test Automation Platform | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Network Management and Monitoring | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Genesys
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Genesys Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Genesys IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Genesys digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Genesys Technographics
Genesys is a Professional Services organization based in United States,
with around 6200 employees and annual revenues of $2.45 billion.
Genesys operates a diverse technology stack with applications such as
Coupa Invoice, Sterling Background Check and Zuora Revenue,
covering areas like AP Automation, BackGround Screening and Revenue Cycle Management.
Genesys has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Coupa Software, Sterling Talent Solutions and Zuora.
Genesys recently adopted applications including
Workday Financial Management in 2023, 6sense Account Engagement Platform in 2023 and Hippo Video CX Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Genesys’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Genesys’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Genesys technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.