GeneTex
2456 Alton Pkwy,
Irvine, 92606, CA,
United States
Irvine, 92606, CA,
United States
1 877-436-3839
Professional Services
GeneTex Technographics
GeneTex Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GeneTex and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 GeneTex employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GeneTex has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Salesforce Pardot for Marketing Automation in 2015, Plasmic for Apps Development in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GeneTex is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Plasmic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GeneTex revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GeneTex intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GeneTex Tech Stack and Enterprise Applications
GeneTex Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, GeneTex implemented Google Workspace (Formerly Google G-Suite) to provide enterprise collaboration and productivity capabilities, categorized as Collaboration. The Google Workspace deployment is referenced on the company website and supplies Gmail, Calendar, Google Drive, Docs, Sheets, Slides, and Google Groups as the primary collaboration stack.
Deployment architecture centered on a single Google Workspace domain provisioned for the 120 employee organization, delivering organization wide mail routing, shared drives, real time document collaboration, and calendar scheduling. Administrative configuration leveraged the Google Workspace console for user provisioning, group based access controls, data loss prevention settings, and audit controls to establish centralized governance and consistent sharing policies. Operational scope emphasized internal collaboration workflows and external communication channels, with rollout activities focused on account onboarding and group configuration to align access and collaboration patterns.
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GeneTex CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015, GeneTex implemented Salesforce Pardot as its Marketing Automation platform and instrumented the company website to capture prospect activity and inbound leads. Salesforce Pardot is deployed as a cloud marketing automation application, used on the website for visitor tracking, form handling, and automated nurture flows to support demand generation. The deployment emphasizes web-driven lead capture and persistent tracking of prospect engagement across site pages and assets. The narrative includes the full application name Salesforce Pardot and the Apps Category Marketing Automation to clarify the system role in the technology stack.
Configuration focused on core Marketing Automation capabilities typical of the category, including email marketing, landing pages and form handlers, lead scoring and segmentation, and automated engagement workflows. Operational ownership sits with the marketing function for campaign orchestration, content gating, and lead qualification, with governance practices oriented around campaign approval, user access controls, and defined automation rules. Implementation detail highlights the integration of Pardot tracking code into website pages and the use of campaign and list segmentation to operationalize nurture and outbound programs.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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GeneTex PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Plasmic | Legacy | Plasmic | Apps Development | PaaS | n/a | 2021 | 2021 |
In 2021, GeneTex implemented Plasmic on their public website, adopting Plasmic as an Apps Development tool to manage front-end authoring and page composition. GeneTex is a 120 employee professional services organization and the deployment focused on web content and interface composition rather than back-office systems.
The implementation emphasized visual page building and component-driven design-to-code workflows using Plasmic, with configuration of reusable component templates, style tokens, and content authoring screens. Functional capabilities implemented included page composition, template management, and content staging workflows, aligning the Plasmic application with standard Apps Development practices for front-end orchestration and design governance.
Operational ownership appears concentrated in web operations and marketing teams responsible for site content, with governance applied to component libraries and publishing approval workflows. The rollout prioritized on-site authoring and modular component management via Plasmic, establishing a developer handoff pattern and centralized design control for ongoing website updates.
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GeneTex IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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GeneTex CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at GeneTex
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by GeneTex Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GeneTex IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GeneTex digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD GeneTex Technographics
GeneTex is a Professional Services organization based in United States,
with around 120 employees and annual revenues of $12.0 million.
GeneTex operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Salesforce Pardot and Plasmic,
covering areas like Collaboration, Marketing Automation and Apps Development.
GeneTex has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Salesforce and Plasmic.
GeneTex recently adopted applications including
Amazon CloudFront in 2022, Salesforce Sales Cloud in 2021 and Plasmic in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GeneTex’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GeneTex’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GeneTex technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.