AI Buyer Insights:

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Michelin, an e2open customer evaluated Oracle Transportation Management

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Michelin, an e2open customer evaluated Oracle Transportation Management

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

GENinCode
Location
Oxford Science Park John Eccles House Robert Robinson Avenue,
Oxford, OX4 4GP,
United Kingdom
Website
https://www.genincode.com/
Phone
44 18 6595 5847
Artw industry
Healthcare
Employee
Revenue

GENinCode Technographics

GENinCode Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by GENinCode and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28 GENinCode employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that GENinCode has purchased the following applications: NAVLIN Price & Access Software (formerly PriceRight by EVERSANA) for Price Optimization in 2021, Microsoft 365 for Collaboration in 2018, Intuit Mailchimp for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems GENinCode is running and its propensity to invest more and deepen its relationship with EVERSANA , Microsoft , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing GENinCode revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GENinCode intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

GENinCode Tech Stack and Enterprise Applications

GENinCode ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
EVERSANA Legacy NAVLIN Price & Access Software (formerly PriceRight by EVERSANA) Price Optimization ERP Services and Operations n/a 2021 2021
In 2021 GENinCode implemented NAVLIN Price & Access Software (formerly PriceRight by EVERSANA) to support U.S. market access and pricing as part of a commercialization engagement with EVERSANA. This reflects GENinCode using NAVLIN Price & Access Software for Price Optimization aligned to market access and pricing business functions. NAVLIN Price & Access Software was configured to provide price optimization capabilities including configurable pricing rules, scenario modeling and access forecasting to inform launch pricing and reimbursement strategies. Configuration work focused on price and access models, list and net price scenario analysis, and decision workflows for commercial pricing governance. The implementation was embedded within EVERSANA's integrated commercialization services for the United States, enabling coordination between pricing models and channel management operations. Operational coverage targeted GENinCode's commercial and market access teams to support U.S. launch activities and payer engagement workflows. Governance was structured to centralize pricing decisions and standardize approval workflows across GENinCode and EVERSANA stakeholders, with NAVLIN Price & Access Software serving as the price optimization platform connecting pricing strategy to market access execution. The narrative captures GENinCode NAVLIN Price & Access Software Price Optimization for market access and channel management in the United States.
GENinCode Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2018 2018
In 2018, GENinCode implemented Microsoft 365 as its primary Collaboration platform. The cloud-hosted Microsoft 365 tenancy was provisioned for a 28-employee healthcare company based in the United Kingdom, and the deployment is visible on the company website, reflecting a centralized collaboration and productivity posture. The Microsoft 365 implementation consolidates core Collaboration capabilities, including Exchange Online for email and calendaring, SharePoint and OneDrive for document libraries and real-time co-authoring, and Microsoft Teams for synchronous communication and meetings. Configuration and operational governance emphasize centralized tenant administration, user provisioning and role-based access, and the platform's built-in security and compliance controls to support clinical and administrative business functions such as internal communication, knowledge management, and secure document sharing across teams.
GENinCode CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Intuit Legacy Intuit Mailchimp Marketing Automation CRM n/a 2020 2020
In 2020, GENinCode deployed Intuit Mailchimp as its Marketing Automation platform. The company embedded Intuit Mailchimp on its website to capture subscribers via signup forms and to run template-driven email campaigns and automated workflows. Implementation emphasized audience segmentation, campaign template configuration, and form based lead capture consistent with Marketing Automation functional practices. The Intuit Mailchimp deployment is a cloud hosted SaaS instance integrated directly with the corporate website, with operational ownership assigned to the internal marketing function and lightweight IT support given GENinCode's 28 person size. Governance was implemented around distinct subscriber lists, role based admin access, and web form consent capture to manage campaign audiences and automated sequences. The implementation positions Intuit Mailchimp to support ongoing customer engagement and outreach workflows through the website.
GENinCode IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
GENinCode CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at GENinCode

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by GENinCode Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GENinCode IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GENinCode digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD GENinCode Technographics
GENinCode is a Healthcare organization based in United Kingdom, with around 28 employees and annual revenues of $2.0 million.
GENinCode operates a diverse technology stack with applications such as NAVLIN Price & Access Software (formerly PriceRight by EVERSANA), Microsoft 365 and Intuit Mailchimp, covering areas like Price Optimization, Collaboration and Marketing Automation.
GENinCode has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as EVERSANA, Microsoft and Intuit.
GENinCode recently adopted applications including NAVLIN Price & Access Software (formerly PriceRight by EVERSANA) in 2021, Barracuda Email Security Gateway in 2021 and Intuit Mailchimp in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GENinCode’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates GENinCode’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GENinCode technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.