AI Buyer Insights:

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Geno Tech Stack and Enterprise Applications

Geno ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Microsoft Dynamics NAV Microsoft Dynamics 365 Business Central ERP Financial ERP Knowit 2023 2024
Geno Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2017 2017
In 2017, Geno implemented Microsoft 365 to provide enterprise Collaboration capabilities across the organization and to surface select Microsoft 365 functionality on its public website. Geno uses Microsoft 365 on their website, and the deployment is framed as a cloud-first, tenant-based Microsoft 365 rollout supporting corporate collaboration and external site content delivery. The implementation aligns with standard Microsoft 365 functional modules, including cloud email and calendaring, SharePoint Online for site and intranet content, OneDrive for Business for user file storage and sync, Microsoft Teams for real-time collaboration, and Azure Active Directory for identity and access management. Operational scope centers on Geno as a Norway-based consumer packaged goods company with approximately 199 employees, with Microsoft 365 enabling collaboration workflows across corporate communications, operations, and commercial teams. Governance was delivered through centralized tenant administration, role-based access and policy controls typical of Microsoft 365 tenant management, and the configuration emphasizes secure content publishing on the corporate website while consolidating user productivity tooling under the Microsoft 365 Collaboration umbrella.
Survey and Questionnaire Collaboration 2022 2022
Geno Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Optimizely Legacy Optimizely Search & Navigation (ex Episerver Find) Application, Web and Enterprise Search Content Management n/a 2021 2021
In 2021 Geno deployed Optimizely Search & Navigation (ex Episerver Find) to power search on its corporate website geno.no, aligning the initiative with the Application, Web and Enterprise Search category. Geno is a Norway based consumer packaged goods company with approximately 199 employees and the implementation centralizes search as a core site capability. The Optimizely Search & Navigation implementation focuses on standard search capabilities including full text indexing, relevance tuning, faceted navigation, autosuggest and synonym management, together with search analytics for query and results monitoring. Configuration appears oriented toward relevance profiles and controlled vocabularies to support product and content discovery across the site. Operational coverage is sitewide and targets web storefront and content pages, embedding Optimizely Search & Navigation into the front end search layer to surface product and informational content. The deployment model suggests hosted indexing and API driven query execution typical of Application, Web and Enterprise Search platforms. Governance has been organized around editorial relevance controls and analytics driven tuning, with content stewards likely responsible for synonyms, facets and result pinning workflows. Ongoing operations would typically include periodic reindexing, search performance monitoring and iterative relevance updates based on query analytics.
Web Content Management Content Management 2008 2008
Geno CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2018 2018
Tag Management CRM 2016 2016
Tag Management CRM 2022 2022
Geno ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2021 2021
Geno PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2020 2020
Transactional Email PaaS 2022 2022
Geno IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Geno

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Geno Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Geno IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Geno digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Geno Technographics
Geno is a Consumer Packaged Goods organization based in Norway, with around 199 employees and annual revenues of $29.0 million.
Geno operates a diverse technology stack with applications such as Microsoft Dynamics 365 Business Central, Microsoft 365 and Optimizely Search & Navigation (ex Episerver Find), covering areas like ERP Financial, Collaboration and Application, Web and Enterprise Search.
Geno has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and Optimizely.
Geno recently adopted applications including Microsoft Dynamics 365 Business Central in 2023, Netigate in 2022 and Tealium IQ Tag Management in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Geno’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Geno’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Geno technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.