Geno Technographics
Geno Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Geno and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 199 Geno employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Geno has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2023, Microsoft 365 for Collaboration in 2017, Optimizely Search & Navigation (ex Episerver Find) for Application, Web and Enterprise Search in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Geno is running and its propensity to invest more and deepen its relationship with Microsoft , Netigate , Optimizely or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Geno revenues, which have grown to $29.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Geno intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Geno Tech Stack and Enterprise Applications
Geno ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics NAV | Microsoft Dynamics 365 Business Central | ERP Financial | ERP | Knowit | 2023 | 2024 |
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Geno Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Geno implemented Microsoft 365 to provide enterprise Collaboration capabilities across the organization and to surface select Microsoft 365 functionality on its public website. Geno uses Microsoft 365 on their website, and the deployment is framed as a cloud-first, tenant-based Microsoft 365 rollout supporting corporate collaboration and external site content delivery.
The implementation aligns with standard Microsoft 365 functional modules, including cloud email and calendaring, SharePoint Online for site and intranet content, OneDrive for Business for user file storage and sync, Microsoft Teams for real-time collaboration, and Azure Active Directory for identity and access management. Operational scope centers on Geno as a Norway-based consumer packaged goods company with approximately 199 employees, with Microsoft 365 enabling collaboration workflows across corporate communications, operations, and commercial teams. Governance was delivered through centralized tenant administration, role-based access and policy controls typical of Microsoft 365 tenant management, and the configuration emphasizes secure content publishing on the corporate website while consolidating user productivity tooling under the Microsoft 365 Collaboration umbrella.
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Survey and Questionnaire | Collaboration |
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2022 | 2022 |
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Geno Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | Optimizely Search & Navigation (ex Episerver Find) | Application, Web and Enterprise Search | Content Management | n/a | 2021 | 2021 |
In 2021 Geno deployed Optimizely Search & Navigation (ex Episerver Find) to power search on its corporate website geno.no, aligning the initiative with the Application, Web and Enterprise Search category. Geno is a Norway based consumer packaged goods company with approximately 199 employees and the implementation centralizes search as a core site capability.
The Optimizely Search & Navigation implementation focuses on standard search capabilities including full text indexing, relevance tuning, faceted navigation, autosuggest and synonym management, together with search analytics for query and results monitoring. Configuration appears oriented toward relevance profiles and controlled vocabularies to support product and content discovery across the site.
Operational coverage is sitewide and targets web storefront and content pages, embedding Optimizely Search & Navigation into the front end search layer to surface product and informational content. The deployment model suggests hosted indexing and API driven query execution typical of Application, Web and Enterprise Search platforms.
Governance has been organized around editorial relevance controls and analytics driven tuning, with content stewards likely responsible for synonyms, facets and result pinning workflows. Ongoing operations would typically include periodic reindexing, search performance monitoring and iterative relevance updates based on query analytics.
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Web Content Management | Content Management |
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2008 | 2008 |
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Geno CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2022 | 2022 |
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Geno ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Geno PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Geno IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Geno
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Geno Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||