Genuine Origin
3 West Main St., Suite 203,
Irvington, 10533, NY,
United States
Irvington, 10533, NY,
United States
1 646-828-8585
Consumer Packaged Goods
Genuine Origin Technographics
Genuine Origin Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Genuine Origin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Genuine Origin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Genuine Origin has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2020, Microsoft 365 for Collaboration in 2018, Oracle NetSuite SuiteCommerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Genuine Origin is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Genuine Origin revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Genuine Origin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Genuine Origin Tech Stack and Enterprise Applications
Genuine Origin ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | RSM | 2020 | 2020 |
In 2020, Genuine Origin implemented Oracle NetSuite ERP to centralize its finance and transactional backbone. The deployment is categorized as ERP Financial and was scoped to provide core accounting, billing, receivables, payables, and general ledger control for the 30 person consumer packaged goods business.
The Oracle NetSuite ERP implementation included configuration of core financial modules and order-to-cash workflows, with chart of accounts design, multi-currency settings where required, and automated bank reconciliation and financial posting routines. Platform configuration emphasized compact, cloud-native SaaS architecture consistent with Oracle NetSuite ERP, minimizing on-premises infrastructure and enabling role-based financial controls for the small finance team.
Integrations were implemented to connect the company website to Oracle NetSuite ERP for online order capture and automated posting of sales transactions into the financial ledger, enabling synchronized invoicing and inventory accounting updates between the storefront and back-office. Operational coverage focused on finance, e-commerce order processing, and inventory accounting, consolidating transactional data into a single ERP Financial system of record.
RSM acted as the system integrator and managed implementation tasks including configuration, data onboarding, and go-live support, and established initial governance around chart of accounts and transaction approval workflows. Ongoing operational ownership remained with the finance function, with RSM providing implementation and post-go-live stabilization services.
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Genuine Origin Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Genuine Origin implemented Microsoft 365 as its Collaboration platform. The cloud-hosted Microsoft 365 tenant was provisioned to centralize email, Office desktop and web applications, and team collaboration for the 30 person consumer packaged goods company.
Configuration focused on user account provisioning, mailbox and document library setup, and enabling collaboration services such as Microsoft Teams, SharePoint Online, and OneDrive for Business to support routine content creation and internal workflows. SharePoint Online was also used to author and manage public content, consistent with the observation that Genuine Origin is using Microsoft 365 on their website.
Operational coverage included marketing, operations, and sales functions with tenant-level governance applied through role based access controls and basic retention and site collection organization to manage content lifecycle. The rollout emphasized standardized collaboration and document management practices across the organization to align day to day business functions with the Microsoft 365 Collaboration environment.
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Genuine Origin eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite SuiteCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Genuine Origin implemented Oracle NetSuite SuiteCommerce on its website to provision a cloud hosted storefront and online order capture capability. Oracle NetSuite SuiteCommerce serves as the company's eCommerce layer, providing catalog management, shopping cart and checkout, content management for merchandising, and order capture workflows aligned to online retail operations.
Deployment is scaled to a small business footprint, with the SuiteCommerce storefront configured for single site web publishing and centralized product, pricing, and merchandising control. Operational coverage includes eCommerce, marketing led content and merchandising updates, and operations handling order processing and fulfillment workflows. Governance centers on role based content and catalog administration, with business processes structured so marketing manages site merchandising and operations executes order workflows and fulfillment.
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Genuine Origin CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Genuine Origin IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Genuine Origin CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Genuine Origin
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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South Sales Manager | Manager | Sales | |
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West Coast Sales | Manager | Sales | |
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Apps Being Evaluated by Genuine Origin Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Genuine Origin IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Genuine Origin digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Genuine Origin Technographics
Genuine Origin is a Consumer Packaged Goods organization based in United States,
with around 30 employees and annual revenues of $5.0 million.
Genuine Origin operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Oracle NetSuite SuiteCommerce,
covering areas like ERP Financial, Collaboration and eCommerce.
Genuine Origin has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Microsoft.
Genuine Origin recently adopted applications including
Oracle NetSuite SuiteCommerce in 2021, Oracle NetSuite ERP in 2020 and Oracle Netsuite Bronto Marketing Platform in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Genuine Origin’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Genuine Origin’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Genuine Origin technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.