Lawrence, 66046-2739, KS,
United States
Georges Hobby House Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Georges Hobby House and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 84 Georges Hobby House employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Georges Hobby House has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, AudioEye for Web Content Management in 2022, Celerant Stratus Retail CRM for CRM in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Georges Hobby House is running and its propensity to invest more and deepen its relationship with Google , Salesforce , AudioEye or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Georges Hobby House revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Georges Hobby House intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AudioEye | Legacy | AudioEye | Web Content Management | Content Management | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Celerant Technology | Legacy | Celerant Stratus Retail CRM | CRM | CRM | n/a | 2022 | 2022 |
In 2022 Georges Hobby House implemented Celerant Stratus Retail CRM in the CRM category, deploying the application on its customer-facing website to centralize retail customer engagement. The deployment of Celerant Stratus Retail CRM positions the solution as the primary CRM for online account management and for coordinating customer interactions across e-commerce and store-facing operations.
The implementation focused on core retail CRM capabilities typical for the category, including contact and customer profile management, consolidation of purchase history, customer segmentation and campaign list management, and sales workflow orchestration. Celerant Stratus Retail CRM was configured to capture web-based lead and order data and to maintain unified customer records for marketing and service workflows.
Integration scope explicitly includes embedding Celerant Stratus Retail CRM functionality on the Georges Hobby House website, with customer-facing forms and account pages linking into the CRM data model and backend order synchronization from web transactions. Operational coverage centers on e-commerce and customer service functions for Georges Hobby House within the United States, providing a consolidated source of customer truth for store and online teams.
Governance was structured around centralized customer data stewardship and role-based user access for sales and support personnel, along with standardized CRM workflows for marketing lists and service ticketing. The narrative reflects an implementation aligned to CRM category practices, with Celerant Stratus Retail CRM serving as the connective layer between web storefront interactions and retail customer management.
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Tag Management | CRM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2011 | 2011 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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