Haarlem, 2012 HK,
Netherlands
AdverOnline Technographics
AdverOnline Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AdverOnline and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 AdverOnline employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AdverOnline has purchased the following applications: Wonderkind for Recruiting in 2023, Microsoft 365 for Collaboration in 2016, Qooqie Call Tracking for Call Center in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AdverOnline is running and its propensity to invest more and deepen its relationship with Wonderkind , Microsoft , Qooqie or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AdverOnline revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AdverOnline intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AdverOnline Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wonderkind | Legacy | Wonderkind | Recruiting | HCM | n/a | 2023 | 2023 |
In 2023, AdverOnline implemented Wonderkind in the Recruiting category to centralize and automate high volume job posting campaigns. AdverOnline is a recruitment marketing agency based in Haarlem, Netherlands, servicing both governmental and commercial clients, and deployed Wonderkind to consolidate campaign operations across multiple media channels.
Wonderkind was provisioned as an automation and campaign orchestration platform that enabled centralized campaign management, real time campaign adjustments, targeting optimization, and pixel based conversion tracking. The implementation emphasized campaign workflow automation and audience targeting capabilities, with configuration focused on streamlining repetitive tasks and enabling on the fly adjustments to media placements and creative targeting.
The deployment consolidated disparate media channels into a single operational interface, enabling the agency teams responsible for recruitment advertising and campaign operations to manage postings for blue and white collar roles from one platform. Pixel tracking was integrated to capture offsite conversions and to close the measurement loop across channel activity, improving cross channel attribution and campaign measurement.
Governance and process changes centered on reducing manual campaign hours and shifting campaign management to automated workflows, a shift the CEO Hans van Rijnswoud summarized as allowing the company to do more with less. Reported outcomes include a 96% reduction in time spent on campaign management, a 45% decrease in cost per click, and a 14% increase in conversions following Wonderkind adoption.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qooqie | Legacy | Qooqie Call Tracking | Call Center | CRM | n/a | 2020 | 2020 |
In 2020, AdverOnline implemented Qooqie Call Tracking. The Professional Services firm of 100 employees in the Netherlands deployed Qooqie Call Tracking on their public website to capture inbound voice interactions, positioning the implementation within the Call Center category to codify web to phone contact events.
The deployment centered on front end instrumentation and dynamic number insertion to enable session level linking of website visits to incoming calls. Functional capabilities implemented include call attribution to marketing touchpoints, caller metadata capture, and consolidated call analytics and reporting through Qooqie Call Tracking, aligning with standard Call Center workflows such as campaign attribution and call session profiling.
Operational scope covers marketing, sales, and client services teams that use the website as a lead capture channel. The configuration retains call metadata and session identifiers within the Qooqie environment to support agent follow up and internal reporting, establishing a single repository for call event records.
Governance was implemented through standardized tagging and reporting workflows for marketing and client services, and the configuration emphasizes web session to call attribution and centralized call analytics within Qooqie Call Tracking. This approach frames the application as the primary source for inbound call event data used by AdverOnline teams.
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Lead Generation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at AdverOnline
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Apps Being Evaluated by AdverOnline Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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