Haarlem, 2012 HK,
Netherlands
AdverOnline Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by AdverOnline and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 AdverOnline employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AdverOnline has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016, Qooqie Call Tracking for Call Center in 2020, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AdverOnline is running and its propensity to invest more and deepen its relationship with Microsoft , DigitalOcean , Qooqie or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AdverOnline revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AdverOnline intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 | ||
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Qooqie | Legacy | Qooqie Call Tracking | Call Center | CRM | n/a | 2020 | 2020 | In 2020, AdverOnline implemented Qooqie Call Tracking. The Professional Services firm of 100 employees in the Netherlands deployed Qooqie Call Tracking on their public website to capture inbound voice interactions, positioning the implementation within the Call Center category to codify web to phone contact events. The deployment centered on front end instrumentation and dynamic number insertion to enable session level linking of website visits to incoming calls. Functional capabilities implemented include call attribution to marketing touchpoints, caller metadata capture, and consolidated call analytics and reporting through Qooqie Call Tracking, aligning with standard Call Center workflows such as campaign attribution and call session profiling. Operational scope covers marketing, sales, and client services teams that use the website as a lead capture channel. The configuration retains call metadata and session identifiers within the Qooqie environment to support agent follow up and internal reporting, establishing a single repository for call event records. Governance was implemented through standardized tagging and reporting workflows for marketing and client services, and the configuration emphasizes web session to call attribution and centralized call analytics within Qooqie Call Tracking. This approach frames the application as the primary source for inbound call event data used by AdverOnline teams. | |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Lead Generation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Recruiting | HCM |
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2023 | 2023 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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